From a business perspective, social networking applications are considered to be one of the most prominent and promising platforms for providing better user interaction. The enhanced mobile technology could be the one major reason behind the successful growth rate of social networking. While working on any new social networking application, it has become a prerequisite necessity to launch a mobile application prior to that of a webpage.
Even though the segment is already dominated by several prominent players in multiple domains, such as Facebook, Google+, LinkedIn, Twitter, etc, the developers are still looking out for further possibilities to explore something new. We all know that mobile application development has skyrocketed in the past few years. It has also become a necessity for better user interaction and conversion of business leads.
The rapid changes in mobile application development by top mobile app developers gradually enhance the need of applications for every business. While surfing Google Play Store and Apple App Store, one can find numerous applications to pursue daily activities. Building an application should not be considered as an afterthought, especially when creating a social networking application. Have an app idea but don’t know how to develop a social media app? In this article, we will discuss development process of a social media app, but before that let’s discuss the requirement of having a social media app.
Why Social Networking App Is Required?
Social networking application improves a business’ personal brand reach. Mobile applications have enormous potential that helps in the conversion of business leads. Today, a maximum number of business leads are generated from mobile platform. Users like to keep everything handy in their smartphones or tablets. Mobile application gives a user ease of access at whatsoever time they want to. Let’s have a look at the requirement of social networking app.
Provides better User Interaction: Social networking application develops a friendly interaction between the brand and the user. A social networking application with full-fledged user interface has the capability to attract the user towards the social networking brand.
Easy connection with existing Social Media Services: Fewer steps taken towards the user interaction is always preferable. In this smartphone era, every user wants to stay online and connected on all the social media platforms. A user will always appreciate a Connect with option given on the app, instead of filling in the basic details again and again.
In-app user’s communication: While building a social networking application, it is really important to provide an in-app communication process for the users. In-app communication plays a vital role in the growth rate of a social networking application. Make it easy yet attractive so that the user can utilize it appropriately when they want to have some conversation with their contacts.
Engagement with other Services: To offer brilliant user experience, allow them to share or post a picture and video contents, posts, etc by connecting their profile with other existing social media platforms. Sharing can also indulge various platforms with respective activities such as increasing relationship network, sharing online reviews or forums, media sharing, etc.
Opportunities for Self-Expression: A social networking application with self-expression has a huge impact on its users. Every user wants to customize their profile as per their choices.
The another major reason behind the requirement of social networking application is the increasing utilization of smartphones. Every user would like to stay connected and updated on all social networking apps exist in the market. It is an easy way to compete against the existing social networking applications.
How To Develop A Social Media App?
First of all, application developers starts engaging in the development of social networking app, the idea of the app should be valuable enough to enhance a business’ marketing potential. There are hundreds of famous and infamous social networking applications available in the market. So, it is necessary for your business that your application will operate on a brilliant and innovative idea.
Follow a Strategy: Before indulging into the development and designing process of any social networking application, first do a brief study and research of the idea and the competitors around. Analyze the requirements, make a draft, prepare portrait of the app’s design and try to focus more on key ingredients of the application.
Focus on Design: Keep it simple yet attractive. The design of your social networking application attracts at first. Make it as simple as possible but it should get attracted by the users. Moreover, add valuable content on the application. It also attracts user-base.
Development Process: Development process is the crucial part of an app’s lifecycle. Development and design usually run altogether during the app’s entire lifecycle. The backend services such as database, APIs, storage solutions and servers are also taken care of while developing the app.
Quality Assurance: After developing and designing process, here comes the quality of social networking application. The delivered product should meet all the technical requirements, user guidelines and specific platform standards. Manual and Automation testing should be done at every stage of development.
Launching and Marketing: Make sure that your app launch should be known among several social media platforms. Create some promotional materials such as promotional content, screenshot of the app, user guides, video guides and small descriptions to promote the app.
In the past few years, Social Media has become the most competitive platform, especially for developers and budding newcomers. But, there is always scope for a great app idea with amazing technical requirements and user-interface. By following these guidelines, one can easily develop a social networking application.