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Responsive Design: Four Strategies To Success

Published on 06 December 16
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When it comes to designing web applications, responsive designing is responsible designing because you know that the end-product can be viewed without fail on devices with different screen sizes. This methodology provides a seamless device- agnostic experience to the user, and is the need of the hour considering the rapidly growing mobile user segment. It is the responsibility of a developer to drive such elevated experiences with strategically devised responsive website design. There are a few aspects that are often overlooked because developers believe that there are other important things to be taken care of.

Today we will take a look at responsive design essentials that are at the heart of creating an incredible user experience (UX) and also some tips and tricks to enable this. The web development phase, from beginning to end, follows a few set steps. A few minor additions, permutations, and combinations in these steps can take you a long way. Let’s get started.

Loading . . . And Still Loading . . .


One thing that we as users hate to see is a pre-loader telling us that the information that we want to see is loading. In this age when there is stiff competition, it takes a user less than a few seconds to open another web page which would display the required information. So, a website that loads slowly loses customers who don’t mind shifting to competition in such situations of poor user experience.

Developers and designers are well-aware of the loading issues and its impact on user experience so they take care of it in multiple ways. But, this important aspect is often overlooked when creating a website for mobile devices. Most users nowadays prefer browsing and surfing on their phones or tablets and therefore there is a need for responsible responsive designing.

The Proof

According to the article Response Times: The 3 Important Limits, acknowledged by Google, response time is of prime importance when it comes to user experience. And creating responsive web design is no exception. In this context, Google has laid out some best practices that emphasize the importance of loading within 200ms.

All the veterans and novices know that one of the parameters of popular search engine’s ranking is user experience and therefore if this aspect is neglected, all your hard work on content and design would not pay off as expected.

Successful Responsive Design With Just Four Strategies

With a valid proof of the fact that response time can affect user experience, you would be wondering what new can be done to improve the user experience. The answer is simple, nothing new. Just refine and polish the existing norms that you use while designing, developing, and publishing your website with the help of these handy tips:

  • Opt for Optimization
Image optimization and compression are nothing new in the technology world. But yes! their importance has increased over the time. Images add a visual appeal to your website. And this can be a problem when you do effective responsive designing because images load slower than content. This is where optimization can work wonders. It is very easy to optimize an image or compress resources and this little work can make a huge difference in how a visitor’s experience is enhanced.

  • Rule Out Unnecessary Elements
Most developers design for desktops and that is the problem. When designing for desktop, designers have a lot of space and they end up including elements that are not adding any value per se. This makes the webpage heavy and slow to load on small screen devices. A great way to curb this issue is to reduce the number of unnecessary elements on a page. This does not mean curtailing the information or elements but to limit them in a way that they add value and provide the desired result.

  • Select Efficient Server and a CDN
While looking for a web hosting company, our selection parameter most of the time is the cost involved. But sometimes, a few extra bucks can make a difference. Therefore, while selecting the server that will host your website, try browsing through a few sites hosted on that server to check the loading speed. Another great way to load your content quickly is to use a content delivery network (CDN). I will cover the CDN selection parameters in a separate blog sometime soon.


Loaded . . . Up and Running

By implementing the four strategies discussed above, you will surely create an unsurpassable user experience when it comes to loading time. However, it is important to remember that these strategies will work only if your website meets up to the industry standards in terms of design, content, concept. These pointers will work great in conjunction with the industry standards to create a superior website browsing experience overall for your target customers.


When it comes to designing web applications, responsive designing is responsible designing because you know that the end-product can be viewed without fail on devices with different screen sizes. This methodology provides a seamless device- agnostic experience to the user, and is the need of the hour considering the rapidly growing mobile user segment. It is the responsibility of a developer to drive such elevated experiences with strategically devised responsive website design. There are a few aspects that are often overlooked because developers believe that there are other important things to be taken care of.

Today we will take a look at responsive design essentials that are at the heart of creating an incredible user experience (UX) and also some tips and tricks to enable this. The web development phase, from beginning to end, follows a few set steps. A few minor additions, permutations, and combinations in these steps can take you a long way. Let’s get started.

Loading . . . And Still Loading . . .


One thing that we as users hate to see is a pre-loader telling us that the information that we want to see is loading. In this age when there is stiff competition, it takes a user less than a few seconds to open another web page which would display the required information. So, a website that loads slowly loses customers who don’t mind shifting to competition in such situations of poor user experience.

Developers and designers are well-aware of the loading issues and its impact on user experience so they take care of it in multiple ways. But, this important aspect is often overlooked when creating a website for mobile devices. Most users nowadays prefer browsing and surfing on their phones or tablets and therefore there is a need for responsible responsive designing.

The Proof

According to the article Response Times: The 3 Important Limits, acknowledged by Google, response time is of prime importance when it comes to user experience. And creating responsive web design is no exception. In this context, Google has laid out some best practices that emphasize the importance of loading within 200ms.

All the veterans and novices know that one of the parameters of popular search engine’s ranking is user experience and therefore if this aspect is neglected, all your hard work on content and design would not pay off as expected.

Successful Responsive Design With Just Four Strategies

With a valid proof of the fact that response time can affect user experience, you would be wondering what new can be done to improve the user experience. The answer is simple, nothing new. Just refine and polish the existing norms that you use while designing, developing, and publishing your website with the help of these handy tips:

  • Opt for Optimization
Image optimization and compression are nothing new in the technology world. But yes! their importance has increased over the time. Images add a visual appeal to your website. And this can be a problem when you do effective responsive designing because images load slower than content. This is where optimization can work wonders. It is very easy to optimize an image or compress resources and this little work can make a huge difference in how a visitor’s experience is enhanced.

  • Rule Out Unnecessary Elements
Most developers design for desktops and that is the problem. When designing for desktop, designers have a lot of space and they end up including elements that are not adding any value per se. This makes the webpage heavy and slow to load on small screen devices. A great way to curb this issue is to reduce the number of unnecessary elements on a page. This does not mean curtailing the information or elements but to limit them in a way that they add value and provide the desired result.

  • Select Efficient Server and a CDN
While looking for a web hosting company, our selection parameter most of the time is the cost involved. But sometimes, a few extra bucks can make a difference. Therefore, while selecting the server that will host your website, try browsing through a few sites hosted on that server to check the loading speed. Another great way to load your content quickly is to use a content delivery network (CDN). I will cover the CDN selection parameters in a separate blog sometime soon.

Loaded . . . Up and Running

By implementing the four strategies discussed above, you will surely create an unsurpassable user experience when it comes to loading time. However, it is important to remember that these strategies will work only if your website meets up to the industry standards in terms of design, content, concept. These pointers will work great in conjunction with the industry standards to create a superior website browsing experience overall for your target customers.

This blog is listed under Development & Implementations Community

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