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Website loading speed directly impacts user experience and the latter can impact your conversion rate, sales and ultimately your business bottom line. Therefore, it is of utmost importance that you fix your website issues right NOW. We are discussing here five common concerns that online business owners usually face.
Using bad web hosting
A bad web host is not the one which is less known or less expensive. You may have issues even with an established web hosting service. You need to be extra careful while choosing a web host and you must understand that which type you need is solely dependent on your business objectives.
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Not using browser caching
Certain web page elements that do not change, like headers and navigation links, can be saved for faster retrieval of the page. The static elements can be saved on a browser’s cache by adding expires headers. This facilitates faster loading of a page which is frequently visited by users.
Too many redirects
You must limit the use of redirects unless it is absolutely necessary because each time you direct a user from one page to the other you are prompting HTTP request-response cycle. Another thing that you must take care of is having too many tracking codes and share buttons. Consult your website development experts to decide which of them to keep and which to remove. Consider keeping them at the bottom of your page to maintain optimum loading speeds.
Not fixing broken links
Remember to mend broken links at your site to give your customers wonderful user experience. Broken links hamper your website loading speed by generating an HTTP request-response and yet the process is futile as the link is inexistent. Hence, eliminate error pages from your site to save your customers from frustration.
Using images and media without optimization
Although HD images look awesome they can be detrimental to your website speed. So, get rid of their bulky file size by resizing and compressing them which will retain their quality. Do not resize after uploading the photos, rather compress and resize them and then upload onto your website.
To address these concerns get in touch with your Web Development Agency and perform regular evaluations to ensure better user experience.
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