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Magento vs. Shopify: Choosing the Right E-commerce Platform

Published on 09 December 16
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Estimated Read Time: 03 minutes

Choosing the right e-commerce platform is very crucial for your e-commerce website development and success of your online business. Magento and Shopify are the two most popular platforms for e-commerce that are commonly relied on by people who want to deal with products and services that can be sold online. Now let us put a glance on their distinctive features:

Clientele

One of the important criteria that you need to consider while choosing your e-commerce platform is the clientele. Do a little research to find out who else is using that platform and what are their requirements. Even though business objectives differ and consequently the choices may vary, yet it gives some idea about the reliability of the platform. When it comes to Shopify, Los Angeles Lakers and Tesla are renowned names but usually it is the choice of smaller businesses. Magento, on the contrary, is popular among larger enterprises and leading brands such as Nike, Ghiradelli, Olympus, etc. are using it.


Search engine optimization

Shopify’s code being proprietary doesn’t give you the flexibility to alter it for customizing special URLs, meta descriptions or for seasonal templates which are basic requirements for complex stores. Magento, on the other hand, is open source application written in PHP which enables you to modify it as per your business needs and make it SEO friendly too by tweaking its code.


Cost and availability of add-ons

Shopify is a hosted service that requires monthly subscription fee whereas Magento’s community edition is free to download that is maintained by Magento Development Experts. You can host Magento wherever you want it to, according to your business needs and budget.


Scalability

Scalability is one of the biggest challenges for e-commerce businesses as they want their platform to accommodate their growing business needs. Coming to the ability to scale, Shopify is limited while Magento can be as flexible as a company needs, making it the right choice for your expanding business.


Administration

Although both the platforms include various tools to build an e-store, Magento makes it easy for administrators to organize products, set up payment gateways, access reports and manage customers. This in turn helps e-store owners to devote time for business expansion and increase profits.


Now you know better why Magento is the preferable choice when it comes to e-commerce, hence get in touch with Magento Certified Development Solutions, to discuss your business needs and get professional service for e-commerce site development.

View more information on Ecommerce Développement Conseil
This blog is listed under Development & Implementations and E-Commerce Community

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