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e-Commerce - Building a Brilliant Online Store

Published on 27 August 13
E-commerce has the power to do wonderful things for a business. Giving companies the chance to offer products and services online
E-commerce has the power to do wonderful things for a business. Giving companies the chance to offer products and services online means that they can reduce costs elsewhere in the business by reducing held inventory, reduce the resources that need to be dedicated to processing orders and increase the flow through the purchasing system.
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Just about every type of business from theatres to clothes stores now have a way for customers to buy online. This works brilliantly for companies, who can provide all the information their customers need to make a decision online then provide a link to let them complete their purchase without giving it a second thought.

Any marketer will agree that getting a customer to the point of purchase quickly and efficiently is the surest way to secure a sale. With a well-designed online store, companies can maximise the opportunity to communicate with their customers and seal the deal.

e-Commerce is here to stay, look at how you can future proof your business in this article. We take a look through the top five tips below and get an idea of the key elements to building a successful online store.

Keep it simple :- One of the most important things when setting up an online store is to make sure it’s not overcomplicated, companies like can help in this process. Retail planners put a huge amount of thought and consideration into how they lay out shops and setting up an online store should be no different. A simple rule of thumb is this: could your customer tell what you sell in 30 seconds? If they can’t, your website isn't doing its job.

Ensuring that the structure is simple and easy to get around should always come first. Grouping together products in intuitive clusters will help customers easily find what they’re looking for. Once they have it, a straightforward check-out process will increase the chances of customers completing their purchase.

Create a safe space:- The second impression that you want to create is somewhere that’s safe for customers to shop. Looking at the website, would you hand over your credit card details? If the answer is no, it’s time to start building your credibility.

A study by Oneupweb found that people feel more comfortable purchasing from a site that looks professional. Use images, clear fonts and easy navigation to give the site a credible feel.

Information Information Information :- Another way to make it easier for customers to make their choices and feel safe dealing with the company is to provide easy access to contact information. Something as simple as putting a phone number in the header that can be seen from all pages can provide reassurance and allow customers to quickly call and resolve any queries before making their selection.

Get verified, then shout about it :- Making sure that a customer can feel confident dealing with a company can have a lot to do with the assurances they get for handing over their hard-earned cash. Knowing that they’re covered if anything goes wrong can make it easier for them to part with their money.

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Displaying “trustmarks” from companies that customers are likely to trust will help to increase credibility and reduce customers’ fears about purchasing. VeriSign, PayPal and Verified by Visa can all help allay concerns about payment and make the company’s legitimacy clear.

Details and feedback :- When a company is setting up a website to increase sales, providing information about the company might not be the first thing on the list of priorities. However, when trying to persuade customers to trade with them this can be a very important first step in building trust.

Making sure that the website has an “About Us” section that gives customers a feel for the background and character of the company can make a difference in building trust. Providing the opportunity for customers to give feedback and publishing it on the site can also boost confidence both amongst the customers leaving their views and those reading testimonials.

Building a clear, easy-to-use and trustworthy e-commerce site can bring in some significant benefits in terms of new sales. Put the time and effort into creating a user-friendly and attractive site in order to build customer confidence and reap the rewards.

This blog is listed under Development & Implementations and Mobility Community

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