4 Tips for Choosing a Digital Agency

You have decided that it’s time to call in the experts to design the website for your eCommerce business. Then you type digital agency into the Google search bar, and 230,000,000 results come up. Talk about overwhelming! How can you possibly know who to choose? Close your eyes and point to one? Flip a coin? Consult a psychic? Rather than leaving the fate of the success of your business in the hands of a random stranger, use the following tips to help you choose the best digital agency for your website design.

Imagine That You Are Hiring a Staff Member

The process of selecting a digital agency should be the same as for hiring a permanent member of staff. The selection criteria are similar, even though the relationship will be slightly different. First define the specific skills that your organization is looking for. Then also consider the types of traits that you would require when hiring an employee for your business. A digital agency should not only be skilled in what they do, but also ethical, responsible and accountable.

Look Closely at Their Website

The website of a digital agency tells a story. It will show you a picture of their design style, but it can also show the agency’s strengths and weaknesses. Usually their website will highlight their areas of expertise and core competencies, while leaving out the areas they are weaker at. Make sure that the website of your digital agency shows strengths in the areas you will be hiring them for.

Do Your Research
Once you have looked at the website of a digital agency, like 1Digital Agency, it is time to do some research. Ask for references. Get examples of their work. You can also check into ranking and analyst sites to get an idea of where each digital agency ranks in comparison to other agencies. Doing a quick Google search can provide a lot of reviews. Another good place to look at reviews is Twitter, where you can see all the things that people are saying about a particular digital agency (as opposed to Facebook, where comments can be deleted.)

Ask Probing Questions and be Direct

Digital agencies are used to answering some standard questions about their experience, abilities, and fees. However, the goal in hiring an agency for your digital needs is to understand how the relationship will work, and to determine the likelihood of them delivering on your goals. You will need to look a little deeper and ask probing questions. It is also very important that you be very direct about your needs and expectations of the digital agency. Being clear about what the relationship will involve right at the beginning will save a lot of time and money (for both you and the potential digital agency).

When you are looking for an agency to outsource your digital eCommerce business needs, be sure to contact 1Digital Agency. We will be happy to answer all your questions and show you how our experience and passion for everything eCommerce will help your business be successful!