on 20 September 18
Apple Inc. is one of the most admired companies of the United States. It is renowned all over the globe for its innovation in the world of information technology. This American multinational corporation is the second largest information technology firm of the world and the third largest mobile phone vendor. The company rose to popularity with the launch of the first iPhone in 2007 that actually gave rise to the concept of the smartphone. Since then, the company has launched various generations of the iPhone and continues to introduce other products like the iPod, iPad and Mac computers.
However, since Google introduced its Android OS, Apple has had suffered from increasing competition because other companies like Samsung have entered the market. Since then, the iPhone maker has been coming up with new strategies to ensure that it retains its market share. It seems that Apple has made another attempt to do the same. According to numerous reports, the iPhone giant is planning to introduce a trade-in program for the iPhone. This would enable the iPhone users to swap their old devices and get the latest iPhone at a discount from the retail stores of the company.
Any official announcement hasnât been made by the company as yet regarding this particular program or even about the release of the new model of the iPhone. However, it is the prediction of the analysts that the latest model of the iPhone will be released by September 10th. There has been previous such programs as well, but it is said by analysts that this will be a bit different. Gazelle and Amazon are some websites that do offer buyback programs to their customers. Apple will be launching it by the end of this month and will kick it up in the next month when it launches its new device.
Apple has had a long held desire of controlling the various aspects of its products and this is primarily the motivation behind the launch of this buyback program. Other vendors of iPhone had also launched such programs and that might have given Apple the idea to do the same. According to analysts, the company doesnât wish for other companies to control the secondary market of its devices. As per the reports, the condition of the existing iPhone of the customer will be assessed by an in-store employee and based on that condition; they will offer the customer an Apple gift card.
The amount for which the card will be offered can be taken off the price of the new iPhone that the customer will buy. This could also be a strategy of the company to keep its retail business flourishing. However, the problem is that Amazon and other websites are offering competitive prices to the consumers and they might not take advantage of the buy-back program of the company. Moreover, analysts have also shown concerns that this program can have a negative impact on the sales of iPhone and could cost the company later on.