MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

The Five Deadly Sins of Website Navigation You Should NOT Commit

Published on 19 January 17
1002
0
1

Believe it or not, a website navigation is an important factor that can either make or break your website. It greatly affects your website traffic, conversion rate, user experience and most of all, search engine rankings. Everything that matters most to your website, from web design to content to URLs, is directly associated with the navigation menu. Here I’ve discussed some common website navigation mistakes that you should not commit.

1. Not Following a Standard Style

Your website visitors expect to see a standard, typical navigation style. Following a standard style for your website navigation can make your website easier to use. This will ultimately decrease your bounce rate, increase your pageviews and high conversions.


The main purpose of the website navigation is to guide users to find their desired content, product or information, and if your navigation menu is not following the standard style, then they will more likely abandon your website.

2. Not Using Key Phrases

Your navigation bar must be self-explanatory and descriptive enough. Using generic labels like services or products are something that almost every business website uses but they can’t clearly communicate with your visitors. Similarly, the what we do button doesn’t say everything about what you do. Therefore, it is highly recommended to make your website navigation descriptive to decrease your bounce rate.


Your website menu is a great opportunity to rank higher in search engines. It is advised to use specific labels and targeted key phrases in your navigation to make it easier to use.


Bonus Tip: The navigation throughout your website and its structure must be planned while carefully considering the search engines in mind.

3. A Lot of Options in Your Navigation

Trust me, adding hundreds of links to your navigation is the worst thing that you can do to your website. With fewer menu options, your visitors can easily memorize the important items. Therefore, it is always advised to limit your menu options to four to six items.


A menu bar with fewer options is also important for SEO point of view. When your homepage navigation links to other landing pages, it passes some of its credibility to that pages, increasing the chances that the landing pages will rank. SEO call this credibility, link juice or authority.


But when your navigation has too many links, there will be less authority and link juice pass down to the inner pages. The more summarize your navigation is, the more homepage authority will flow to inner pages, increasing the likelihood to rank. Link Juice Calculator can help you count the number of clickable options on your website.
4. Use of Drop Down Menu

Do you know using drop down menus can make crawling and indexing difficult?


A usability study by NN Group suggests that drop down menus are annoying. Because it makes visitors to move their eyes faster than the mouse. And when a visitor decided to click on the menu item, the drop down gives you some more options. It creates friction in visitors’ minds. Moreover, drop down menus can encourage visitors to neglect the most important pages.


Exception: If you have an online ecommerce store that offers many sections, then drop down menu can improve usability.

5. Choosing Wrong Items

Options that appear at the beginning or end on any list matter most. And your website navigation is no different. Some psychology studies suggest that, attention and retention are highest for items that display at the beginning and at the end. This is called serial position effect, and it is totally based on the standards of dominance and recency.


So, it is recommended to place all the important items in the order: most important items at the top, and least important items in the middle. Contact page should be your last item on the navigation, so placing it at the standard location that is far right in top level horizontal menu bar.

Pro Tip:

If you are not stay up-to-date with the latest web design trends and you are still strictly following the graphical, button-based menu, instead of text-based links, here are a few good reasons why you should not use buttons in your navigation.


· Buttons are difficult to update than links, demanding new image or software for every single update.

· Buttons are not search engine friendly, because the text it holds is non readable for search engines.

· Button takes more time to load than links, making them especially annoying for mobile users.

Wrapping it Up

These are some common website navigation mistakes that must be avoided to rank higher in search engine results. A single mistake can badly affect search engine rankings and user experience. Always make your navigation labels descriptive and self-explanatory. Limit the number of navigation options between four to seven. Place all the important items at the top. Don’t follow the drop down menu trend. Strictly stick to the best practices mentioned in this blog and then check the spike in your metrics. Good Luck!
Believe it or not, a website navigation is an important factor that can either make or break your website. It greatly affects your website traffic, conversion rate, user experience and most of all, search engine rankings. Everything that matters most to your website, from web design to content to URLs, is directly associated with the navigation menu. Here I’ve discussed some common website navigation mistakes that you should not commit.

1. Not Following a Standard Style

Your website visitors expect to see a standard, typical navigation style. Following a standard style for your website navigation can make your website easier to use. This will ultimately decrease your bounce rate, increase your pageviews and high conversions.

The main purpose of the website navigation is to guide users to find their desired content, product or information, and if your navigation menu is not following the standard style, then they will more likely abandon your website.

2. Not Using Key Phrases

Your navigation bar must be self-explanatory and descriptive enough. Using generic labels like services or products are something that almost every business website uses but they can’t clearly communicate with your visitors. Similarly, the what we do button doesn’t say everything about what you do. Therefore, it is highly recommended to make your website navigation descriptive to decrease your bounce rate.

Your website menu is a great opportunity to rank higher in search engines. It is advised to use specific labels and targeted key phrases in your navigation to make it easier to use.

Bonus Tip: The navigation throughout your website and its structure must be planned while carefully considering the search engines in mind.

3. A Lot of Options in Your Navigation

Trust me, adding hundreds of links to your navigation is the worst thing that you can do to your website. With fewer menu options, your visitors can easily memorize the important items. Therefore, it is always advised to limit your menu options to four to six items.

A menu bar with fewer options is also important for SEO point of view. When your homepage navigation links to other landing pages, it passes some of its credibility to that pages, increasing the chances that the landing pages will rank. SEO call this credibility, link juice or authority.

But when your navigation has too many links, there will be less authority and link juice pass down to the inner pages. The more summarize your navigation is, the more homepage authority will flow to inner pages, increasing the likelihood to rank. Link Juice Calculator can help you count the number of clickable options on your website.

4. Use of Drop Down Menu

Do you know using drop down menus can make crawling and indexing difficult?

A usability study by NN Group suggests that drop down menus are annoying. Because it makes visitors to move their eyes faster than the mouse. And when a visitor decided to click on the menu item, the drop down gives you some more options. It creates friction in visitors’ minds. Moreover, drop down menus can encourage visitors to neglect the most important pages.

Exception: If you have an online ecommerce store that offers many sections, then drop down menu can improve usability.

5. Choosing Wrong Items

Options that appear at the beginning or end on any list matter most. And your website navigation is no different. Some psychology studies suggest that, attention and retention are highest for items that display at the beginning and at the end. This is called serial position effect, and it is totally based on the standards of dominance and recency.

So, it is recommended to place all the important items in the order: most important items at the top, and least important items in the middle. Contact page should be your last item on the navigation, so placing it at the standard location that is far right in top level horizontal menu bar.

Pro Tip:

If you are not stay up-to-date with the latest web design trends and you are still strictly following the graphical, button-based menu, instead of text-based links, here are a few good reasons why you should not use buttons in your navigation.

· Buttons are difficult to update than links, demanding new image or software for every single update.

· Buttons are not search engine friendly, because the text it holds is non readable for search engines.

· Button takes more time to load than links, making them especially annoying for mobile users.

Wrapping it Up

These are some common website navigation mistakes that must be avoided to rank higher in search engine results. A single mistake can badly affect search engine rankings and user experience. Always make your navigation labels descriptive and self-explanatory. Limit the number of navigation options between four to seven. Place all the important items at the top. Don’t follow the drop down menu trend. Strictly stick to the best practices mentioned in this blog and then check the spike in your metrics. Good Luck!

This blog is listed under Development & Implementations Community

Related Posts:
Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top