Boost Customer Engagement with Interactive Chatbots

Almost all the tech giants are investing in artificial intelligence (AI), based on machine learning and Big Data, in an attempt to reach closest to human intelligence. The game changing potential of chat based bots are expected to eventually disrupt the customer engagement scenario with their uniqueness and importance in our daily activities. However, poorly designed chatbots can turn customer engagement into a horrible user experience (UX). There are many instances wherein chatbots were unable to answer the easiest questions since the designer overlooked the aspect that humans may ask questions that are silly and unpredictable.

In order to make the customer feel that this chatbot is speaking in their own human language, the UX rendered by the bots must be of higher level. This not only depends on AI-based algorithms but also on amazing UX designs. We will discuss some of the UX elements that mobile application specialists conversant with AI suggest to consider while you aim for building the most engaging and interactive chatbots:

Visually more appealing

The chatbots must be designed to appear more human-friendly while they answer questions rather than one human machine interface. Also they must be able to give polite and non-offensive answers when users ask silly questions repeatedly.

Smarter personality

The bots must appear smart and completely integrated with AI and language interpretation ability so that they can comprehend human behaviour in-depth. They must be able to answer all the queries from customers.

Short and sweet replies

They must be programmed in such a way that when asked customers shoot queries, they revert back with short and precise answers. Also, the conversation must be made more interactive and engaging by embedding videos or photos whenever necessary.

Follows escalation system

Some levels of interactions with customers demands human intervention, i.e., they must be carried out by the customer representatives. So, your bots must be designed and programmed in such a manner that it understands when to escalate the query to the next level. This will enable you to resolve customer issues without any delay.

To effectively engage your target audience you have to get purpose-driven chatbots built so that they carry out specific tasks efficiently. Get in touch with a mobile app development agency that is proficient at delivering user-centric apps for its clients.