Virtual wallets remove the need for lengthy authentications enabling users to be that one tap away from any purchase. While the use of separate apps with their payment systems is predicted to decline, contactless payment is sure to make headlines as a winning pioneer of 2017.
An added benefit of contactless payment is the reduced risk of fraud. You just transfer the necessary amount of money into your virtual account and make a payment. Easy as pie!
At the same time, as people strive towards ease and convenience even more, there will be increased interest in finding good merchant account providers for keeping all bank accounts and methods of payment on track and streamlined for better and easier access.
Personalized sales and striving for convenience
As online sales become more and more common, so do the cookies that collect data about every user’s search history and online performance. This info is later used for offering you targeted content marketing. You may see ads matching your online performance which are set to fuel your interest. In a way, it’s no longer you looking for items to buy, but rather the items looking for you!
Overall, we are heading to the sales and shopping without boundaries both online and offline. The recent introduction of Amazon’s checkout-free go-grocery shop has revolutionized shopping offline, and we believe there’s a lot of change ahead, for all aspects of merchandise!
Soon enough, the idea of grocery shopping and waiting in the line can become remote, together with the risk of providing your credit card details to fraudsters. 2017’s all set in, so let’s wait and see!