on 24 August 18
You have been spending a lot of time thinking about the best design for your Shopify Ecommerce website, but there is much more to a great retail website than just a pretty design. When you shop online, do you consciously think about the website design? If a design is doing it’s job, it isn’t demanding attention. It simply allows the product to shine, and gently coaxes the customer to make a purchase. On the other hand, bad design is glaringly obvious. It can leave customers frustrated and confused, and often times will cause a loss of sales. There are many subtleties to creating a good Ecommerce site, and it is worth finding a great Shopify developer to ensure that your website maximizes profitability.
What a Great Shopify Developer Knows That You May Not
1. Sometimes less is more. Website Developers know that information overload can be deadly for your profitability. While it is true that some shoppers want to see every detail about every item on your Shopify website, most will become overwhelmed by too much information and too many options. A good Shopify developer will know how to showcase your best products and create the perfect balance of available information.
2. You need to know the needs of your target market. Your website developer will be able to identify the needs of your customers that are lacking from competitor websites, then fashion your Shopify site to meet those needs. The developer will create a clear vision so your customers will know why they will want to buy from your Shopify site instead of someone else’s.
3. Shopify websites need to cater to shorter customer attention spans. Developers realize that it is important to have a clear, concise and consistent branding message throughout your Shopify site, and a WOW factor to catch their attention immediately. When someone arrives at your Ecommerce store, they need to know why they are there and want to stay. Your Shopify developer will craft your brand to be engaging to your customers from initial contact through purchase.
4. There is a direct correlation between Ecommerce design and conversion rates. Using Shopify as your website platform is a great first step in raising your conversion rates. Their variety of templates Shopify offers is a great starting point. But you don’t want your site to be the same as everyone else who happens to choose that template. It is important to customize to your particular client base. A seasoned Ecommerce site developer will be able to customize your site and give your customers a unique shopping experience that they won’t find elsewhere.
Connecting With The Right Shopify Developer Will be The Best Move You Can Make
Once you understand the importance of having an experienced developer working on your side to create a unique and profitable Shopify site, you are ready to connect with a great design team. The developers at 1 Digital Agency have the creativity, experience and knowledge to create your dream Shopify site. Contact us for a consultation today!