With over 1.7 billion people on Facebooks, and hundreds of millions on Twitter, Instagram and Snapchat, no e-commerce retailer can afford to ignore social media. If you are hesitating, understand that your competitors are already there and are connecting with the same people who could be your customers. The great thing about social media marketing is that it is free, and SME’s can target and nurture the same potential customers that a huge corporation does. But it has to be done right. Here are nine tips that can maximize your social media marketing.
One of the mistakes that small and mid-sized business owners make is trying to be on lots of social channels. They just don’t have the staff to do this well. So, pick just a couple to begin with. Facebook is a given, considering the sheer numbers, but beyond that you will have to choose.
Make that choice based upon where your target market hangs out online. There is plenty of research to provide this information, based upon age, gender, and geographic demographics of your target customers. Of course, this pre-supposes that you have created a customer profile, so that you can use that profile as you study the research.
Social Media is Social
Never forget this. It is not the place to engage in hard selling of your products or services. It is the place to be social and develop relationships and followings. The goal of a social media marketing campaign is to delight those who land on your page. In that delight, they will like and share your posts with their friends on that channel. This is what spreads your brand and makes your social media pages a place others want to visit. When you delight people, they are far more inclined to link to your site and blog. Entertain and inspire first, promote your products/services second – always.
Spy on Your Competitors
If you are seeking topics for your social media posts, one of the best pieces of research you can do is to take a look at what your competitors are doing. Access their ages, read their posts, check out the comments and feedback they are getting from followers. This will give you great ideas. Study their most popular posts and fashion your own that are even better.