8 Things You Should Consider Before Starting an eCommerce Website

Start with the solution in mind and work your way up. What problem are you willing to solve? And how can you solve it better than your competitors? This simple tip can skyrocket your sales right from day one.

Take out a sheet of paper and jot down the traits of personality you are willing to target. Now align these values with your product offerings. How can you add these characters to your brand personality, with which customer can relate and feel important? Use the 80/20 rule to target your best customers first. I might sound a little rude but leave the energy drainers as they are.

No matter what they told in your business school but trust me customers will leave you for the high price even if you are offering a solid product. So, your goal is to price your item just enough to get into the league with your competitors.

At an average customer only spend 10-20 seconds on a new website. And in that period if the client doesn't get what he is looking for, you are doomed. The speed of your website depend on what digital marketing company you use or if you are hosting it yourself, what hosting service are you using?

Research shows that 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Customer service is the most vital step when going online. If your customer don’t get instant replay he will move on to the other dozen websites who are giving good customer service.

Don't get in the rush to collect email address from your customers. Ask only when they are willing to buy from you. First, let them experience your site. Let them explore the products you are offering, let them get a taste of service you're offering. And then let them chose to but from you.

Payment is one the most critical factor when it comes to eCommerce buying. Most of the customer leave just because they didn't found their desired payment option on your website. As mentioned above when you go to your target market, do some research on what modes of payment your customers prefer?

No matter what your competitors are doing make sure you use a fool proof check-out experience. As shown by funnels in Google Analytics, the majority of customers leave the site if the check-out system is not working in proper order. Witness the one step check-out system developed by Amazon, experience the smooth flow.