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Why Are Beacons Increasing In Demand?

Published on 09 February 17
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The world is continually developing with the latest trends and technologies. The evolution of various iPhone and Android app development companies and on the other hand technology like Beacons has improved the way of doing business. Wireless technologies can help businesses grow employees’ efficiency by using a strong Wi-Fi network or by combining a Beacon to increase profits.

It has been studied that people spend their most of the time indoors which usually blocks the mobile signals and make it difficult for websites and mobile applications to locate a device via GPS. Thereby, a strong wireless technology is needed to intensify the location-based services.

Luckily, Beacons provide a feasible solution to target indoor devices. Companies can use this technology to get the user's location and therefore communicate via suitable messages with probable customers, helping the businesses drive huge profits.

What Are Beacons?

Beacons are mainly a small piece of hardware that can be placed on a countertop or a wall. It executes Bluetooth connections which are battery-powered for triggering and forwarding messages right to a mobile device. Varying with Wi-Fi or GPS, Beacon positions low-energy Bluetooth wireless technology that helps in generating accurate information about the location. This technology is used around the world for information sharing efficiently. However, marketers and retailers benefit the most from this wireless technology, as it enables them to conveniently target their prospective customers.

Reasons Why Beacons are In Demand

Business Brand Illustration

Efficient illustration of a business can take it to a next level. Nothing is better for a business than sharing relevant product recommendations and suggestions with the consumers at the right time. With Beacons, companies like Android app development companies can attain this by spreading custom-made marketing messages.

Appropriate Contextual Marketing

Beacons have conquered the technological barriers that are limiting businesses from contextual marketing. These devices are installed at a particular point in a hall or a store. A smartphone or any smart gadget that lies in the particular area having Beacon app will receive the data in small packets. What the device enters in the accessibility, a required message will be delivered, which helps in engaging possible customers, especially when they are in malls or any shopping outlets. Likewise, Airports and hotels can also be equipped with this technology for an outstanding user experience.

Easy and Cost Effective

Reaping the outstanding benefits at a pocket-friendly cost is the best thing about this technology. One can efficiently buy a set of four transmitters linked with a CMS and an application just by investing $100 or less.

Moreover, the configuration is simple. Each transmitter has a Universally Unique Identifier (UUID), for which one just needs to generate actions, card tags, and set rules once installed. The total installation can be custom-made according to the requirements and budget.

Best Automation

Once Beacons start working, human mediation is not needed at all. Beacons will start push notifications and show ad content such as videos and images as soon as the user reaches the area or according to the time period set by the admin. No matter how many users are in the area at that time, Beacons can handle the things by themselves.

Low IT Investment

Hardware connected with Beacons are low-powered, less at cost and can act both as a receiver and a transmitter. These pieces have Bluetooth-enabled chips fixed within and backed by a lithium battery and a range of around 60 to 70 meters. Most of the best companies provide 2-3 such Beacon transceivers for less than $100. Thus, the cost is a minimal factor here.

Speedy Kick Start

It just takes a few days to put Beacons to work, instead of weeks and months. Beacons are supple that the testing on them can be done on a smaller scale, to begin with, and expand actively. Once a set of marketing messages is defined and the information to be displayed by the Beacon is configured, these transceivers can adhere to any dry or hard surface like walls.

Conclusion

The technology like Beacon has remarkably progressed as a productive tool that facilitates businesses and others like iPhone/Android app development companies to refine the indoor connectivity. While it helps companies to potential customers, it also enables various institutions and event organizers to effortlessly share information when indoor people is the target. It performs exceptionally while supporting an adequate range, where the technologies like GPS, NFC, and Wi-Fi fail to deliver a solution.

The utmost benefits of Beacon engage businesses around the world and make it a phenomenal technology. As there is nothing wrong related to this technology in case of any malfunction, top businesses are progressively showing their concern in it. As well as, the small learning curve makes it suitable for them to become skilled.
The world is continually developing with the latest trends and technologies. The evolution of various iPhone and Android app development companies and on the other hand technology like Beacons has improved the way of doing business. Wireless technologies can help businesses grow employees’ efficiency by using a strong Wi-Fi network or by combining a Beacon to increase profits.

It has been studied that people spend their most of the time indoors which usually blocks the mobile signals and make it difficult for websites and mobile applications to locate a device via GPS. Thereby, a strong wireless technology is needed to intensify the location-based services.

Luckily, Beacons provide a feasible solution to target indoor devices. Companies can use this technology to get the user's location and therefore communicate via suitable messages with probable customers, helping the businesses drive huge profits.

What Are Beacons?

Beacons are mainly a small piece of hardware that can be placed on a countertop or a wall. It executes Bluetooth connections which are battery-powered for triggering and forwarding messages right to a mobile device. Varying with Wi-Fi or GPS, Beacon positions low-energy Bluetooth wireless technology that helps in generating accurate information about the location. This technology is used around the world for information sharing efficiently. However, marketers and retailers benefit the most from this wireless technology, as it enables them to conveniently target their prospective customers.

Reasons Why Beacons are In Demand

Business Brand Illustration

Efficient illustration of a business can take it to a next level. Nothing is better for a business than sharing relevant product recommendations and suggestions with the consumers at the right time. With Beacons, companies like Android app development companies can attain this by spreading custom-made marketing messages.

Appropriate Contextual Marketing

Beacons have conquered the technological barriers that are limiting businesses from contextual marketing. These devices are installed at a particular point in a hall or a store. A smartphone or any smart gadget that lies in the particular area having Beacon app will receive the data in small packets. What the device enters in the accessibility, a required message will be delivered, which helps in engaging possible customers, especially when they are in malls or any shopping outlets. Likewise, Airports and hotels can also be equipped with this technology for an outstanding user experience.

Easy and Cost Effective

Reaping the outstanding benefits at a pocket-friendly cost is the best thing about this technology. One can efficiently buy a set of four transmitters linked with a CMS and an application just by investing $100 or less.

Moreover, the configuration is simple. Each transmitter has a Universally Unique Identifier (UUID), for which one just needs to generate actions, card tags, and set rules once installed. The total installation can be custom-made according to the requirements and budget.

Best Automation

Once Beacons start working, human mediation is not needed at all. Beacons will start push notifications and show ad content such as videos and images as soon as the user reaches the area or according to the time period set by the admin. No matter how many users are in the area at that time, Beacons can handle the things by themselves.

Low IT Investment

Hardware connected with Beacons are low-powered, less at cost and can act both as a receiver and a transmitter. These pieces have Bluetooth-enabled chips fixed within and backed by a lithium battery and a range of around 60 to 70 meters. Most of the best companies provide 2-3 such Beacon transceivers for less than $100. Thus, the cost is a minimal factor here.

Speedy Kick Start

It just takes a few days to put Beacons to work, instead of weeks and months. Beacons are supple that the testing on them can be done on a smaller scale, to begin with, and expand actively. Once a set of marketing messages is defined and the information to be displayed by the Beacon is configured, these transceivers can adhere to any dry or hard surface like walls.

Conclusion

The technology like Beacon has remarkably progressed as a productive tool that facilitates businesses and others like iPhone/Android app development companies to refine the indoor connectivity. While it helps companies to potential customers, it also enables various institutions and event organizers to effortlessly share information when indoor people is the target. It performs exceptionally while supporting an adequate range, where the technologies like GPS, NFC, and Wi-Fi fail to deliver a solution.

The utmost benefits of Beacon engage businesses around the world and make it a phenomenal technology. As there is nothing wrong related to this technology in case of any malfunction, top businesses are progressively showing their concern in it. As well as, the small learning curve makes it suitable for them to become skilled.

This blog is listed under Development & Implementations , Hardware and Mobility Community

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