Digital Transformation Enhances E-commerce Experience
Published on 13 February 17
Helios0
Remember when e-commerce had appeared from nowhere and shoppers were skeptical about shopping online especially owing to its tedious online payment process! Moreover, they were hesitant to pay for a product in advance that they could not see or feel personally. However, the current e-commerce shopping scenario has changed drastically with safe and secure online transactions and faster checkout processes. Our team of e-commerce development specialists states that the e-commerce landscape is not done with evolution yet; new technologies are relentlessly disrupting the space and creating amazing opportunities for new startups and established ones as well. Let us take a look at some of the new e-commerce trends that we are likely to see in the near future:
Customization will be taken to Next Level
There was a time when buying products online by selecting the right size, fit, etc was beyond imagination, but now you can sell customized products to your audience, thanks to analytics (to know customers behaviour and needs) as well as apps fortified with augmented reality (AR) features. Getting your e-store developed from an e-commerce development company whose experts are conversant with AR/VR technology can enable you to take your e-commerce business to the next level through enhanced customer experience.
Human–Computer Collaboration
Having human web assistants in e-commerce will not only boost sale but also forge a long term relationship with your customers. While your customers browse through your e-store, they can call for human assistance should the need arise and avail intelligent and adaptive services through an integrated communication media. It will allow a real person to guide the shopper with product recommendations based on personalization algorithms.
Meticulous recommendations
Currently, some renowned brands do suggest highly appealing products to shoppers based on the analysis massive data accumulated and the shopping algorithms they have employed. This process is expected to become even more advanced as the algorithms become more evolved and integrate cognitive technologies. Then, with the help of data from multiple sources that is interlinked only in their relevance to the customer, the recommendations can be strikingly accurate.
The e-commerce space is expected to experience more disruptions as digital transformation grows more prominent over time.
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