Prior to knowing more about how you can improve your bounce rate, you will have to be familiar with the term bounce rate. The percentage of visitors that will visit your website and will not navigate to any other webpage in your website and directly leave it is known as the bounce rate. The bounce rate can be looked up by navigating to Google Analytics and you will be able to have a look at the percentage there. However, by looking at this, you would be able to make out easily that your website is not appealing to visitors and they are not going beyond your home page.
Website design can play a great role in lowering your bounce rate. In this article, we bring to you tips that will help you greatly in improving your bounce rate by improving your website design:
Improve the existing content
By having great content in place, the website visitors will tend to stay longer and explore your website in-depth rather than just closing it by having a look at the home page. You can add interesting content including videos, images; articles etc. that might make the user feel more interested in the other pages of the website. So improve you existing content by adding something else the user will like
The navigation pane should be located in a position which is convenient and noticeable by the user easily. This way, they will try exploring more about your website rather than just ignoring it in the first place. Ensure that you have all the pages accessible easily from any page of the website, so that they try browsing other pages.
Have more pages describing your offerings?
Rather than having only a single page that describes everything about your product or service, add more pages, such as reviews, manuals, variants etc. This way, the users will get into the details of your product and are more likely to do business with you.
Make your website more responsive, as more people browse from handheld devices and find it convenient when the content is responsive. You can cater to web users coming from different platforms by having content like this.
Although it is a simple technique, a highlighted link will definitely have more impact when compared to a link existing in plain text. Users are more likely to follow a link when they see it highlighted.
Don’t keep it bulky!
The content should be crisp and short. Do not make it bulky, as users might sense that it is boring and give it a miss. If the content is short, users would feel like reading it and are more likely to stay in your website. Maintain consistency across all the web pages so that users feel connected and stay on your website for a longer period of time.
By incorporating the above-mentioned tips, your website will definitely have a reduction in bounce rate and you will have more users!
This blog is listed under Development & Implementations Community