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Awesome Tips For iPhone Developers To Promote Application

Published on 16 February 17
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It is very obvious that developers would expect to receive a good return on awesome application development. While developing an app, developers must accept the reality that everyone would not be going to download the app. Due to tough competition, developers need strong efforts to do publicity of their applications.


At the time of initial release, the app may receive good response from the users. But it is important to keep this response consistent in future.iPhone developers used to create amazing Rich Site Summary (RSS) for the promotion of their application on AppStore and on various websites. However, RSS is an algorithm-driven mechanism, not the result-driven. So to bring application ranking in topmost results, developers should have to navigate through the intemperate app promotion journey.


Following are crucial tips which will help developers to create proper plan to promote app as per their expectation.


Targeted Keyword Optimization


Many potential users look for the application by search option on the App Store. Hence, developers should carefully select the keyword for their application. SEO of App Store are attentive enough to optimize the targeted keywords. As per the App Store SEO, keywords are the most important element to gain more users for the applications.


To select authentic keywords for application, developers need to focus on following things:


  • Application name should not be more than 50 characters

  • Utilization of keyword finder tools such as Sensor Tower, Tweak

  • Keywords must be a combination of searches, relevance and competition.

  • Knowledge of App Store SEO algorithms


These elements are vital to optimize the targeted keywords. The icon is considered as the face of an application. Hence, designing an attractive icon is the second most important thing after optimization of keywords. Irrespective of good response and top-most rank, a bad icon design will surely ruin the work dedicated for developing an application.


Move Application To The Directories


Users can able to find application easily if it is put in a good directory. Moving an application to the directories provides a number of benefits to the developers as well as marketers. Directories help to organize the applications in a hierarchical manner. Directory help to improve the download rate of application by using same targeted keywords.


Interaction With Bloggers


Bloggers perform an important role as good reviews from popular websites help to improve the bulk of downloads. So developers should seek for as many bloggers as possible to enhance the scope of application. Prominent bloggers first review the application and provide feedback. The bloggers might post the application reviews on decent technical websites which will help to get extra users for applications.


Free Application Version


It is common fact that free application attracts more users and increase download rate. However, it's been a surprising thing that free application are securing top position along with paid applications.


There are various games run on the iPad and iPhones. With the free app, users can play enough levels of games. But, the additional features of games are only available on paid versions. But due to high competition, instead of paid app, the free app can be easily downloaded to offer few best features.


Follow Up On User Reviews


What users say about application help to decide the success of an application. To do this, developers need to focus on dedicated application users. Developers can use the tool, for example, Appirater which generates friendly request to give ratings and reviews for the application. Such tools also send push notifications to the users to post the feedback for the application.


Social Media Presence


Social media websites provide a platform where more and more users are engaged. So nothing can be more effective rather than social media to promote application. If iPhone developers are financially strong enough to pay for advertising then social media is worth trying.


The users can invite their friends on social media to use the particular application. Social media integration opens two-way communication where users can post application reviews and developers can quickly respond to them.


Promotion Tools


Application marketing strategy would be more successful if done with the promotion tools. With promotion tools, users can engage with applications for a longer period of time. Marketing becomes more effective with exclusive offers and discounts.


Above discussed tips would definitely help developers to promote their applications in an effective way. It will help developers to get good returns for their application.
It is very obvious that developers would expect to receive a good return on awesome application development. While developing an app, developers must accept the reality that everyone would not be going to download the app. Due to tough competition, developers need strong efforts to do publicity of their applications.

At the time of initial release, the app may receive good response from the users. But it is important to keep this response consistent in future.iPhone developers used to create amazing Rich Site Summary (RSS) for the promotion of their application on AppStore and on various websites. However, RSS is an algorithm-driven mechanism, not the result-driven. So to bring application ranking in topmost results, developers should have to navigate through the intemperate app promotion journey.

Following are crucial tips which will help developers to create proper plan to promote app as per their expectation.

Targeted Keyword Optimization

Many potential users look for the application by search option on the App Store. Hence, developers should carefully select the keyword for their application. SEO of App Store are attentive enough to optimize the targeted keywords. As per the App Store SEO, keywords are the most important element to gain more users for the applications.

To select authentic keywords for application, developers need to focus on following things:

  • Application name should not be more than 50 characters

  • Utilization of keyword finder tools such as Sensor Tower, Tweak

  • Keywords must be a combination of searches, relevance and competition.

  • Knowledge of App Store SEO algorithms


These elements are vital to optimize the targeted keywords. The icon is considered as the face of an application. Hence, designing an attractive icon is the second most important thing after optimization of keywords. Irrespective of good response and top-most rank, a bad icon design will surely ruin the work dedicated for developing an application.

Move Application To The Directories

Users can able to find application easily if it is put in a good directory. Moving an application to the directories provides a number of benefits to the developers as well as marketers. Directories help to organize the applications in a hierarchical manner. Directory help to improve the download rate of application by using same targeted keywords.

Interaction With Bloggers

Bloggers perform an important role as good reviews from popular websites help to improve the bulk of downloads. So developers should seek for as many bloggers as possible to enhance the scope of application. Prominent bloggers first review the application and provide feedback. The bloggers might post the application reviews on decent technical websites which will help to get extra users for applications.

Free Application Version

It is common fact that free application attracts more users and increase download rate. However, it's been a surprising thing that free application are securing top position along with paid applications.

There are various games run on the iPad and iPhones. With the free app, users can play enough levels of games. But, the additional features of games are only available on paid versions. But due to high competition, instead of paid app, the free app can be easily downloaded to offer few best features.

Follow Up On User Reviews

What users say about application help to decide the success of an application. To do this, developers need to focus on dedicated application users. Developers can use the tool, for example, Appirater which generates friendly request to give ratings and reviews for the application. Such tools also send push notifications to the users to post the feedback for the application.

Social Media Presence

Social media websites provide a platform where more and more users are engaged. So nothing can be more effective rather than social media to promote application. If iPhone developers are financially strong enough to pay for advertising then social media is worth trying.

The users can invite their friends on social media to use the particular application. Social media integration opens two-way communication where users can post application reviews and developers can quickly respond to them.

Promotion Tools

Application marketing strategy would be more successful if done with the promotion tools. With promotion tools, users can engage with applications for a longer period of time. Marketing becomes more effective with exclusive offers and discounts.

Above discussed tips would definitely help developers to promote their applications in an effective way. It will help developers to get good returns for their application.

This blog is listed under E-Commerce Community

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