Getting more traffic to your website is great. Seeing an unexpected spike in your traffic pattern, or finding that your latest guest post or infographic nearly doubled your website traffic is something that every website owner wants.
But how does it really affect your bottom line? Is the massive increase in website traffic result in increased sales and leads? More signups? More social media engagement, more followers?
If you are a web design Dubai company and looking for the ways that can help you convert your website visitors into qualified leads and double your conversion rate, then you've come to the right place. In this blog, I will delve into some conversion optimization tips and tricks.
Let’s start with the basics…
Conversion optimization, also called as conversion rate optimization that is the process of website designing and structuring it in a way that potentially converts website visitors into leads.
Conversions doesn’t always mean sales, although they should be. No matter what goals you have for your website, or a specific landing page, a conversion is:
· A submitted contact form
· An email subscription
· A request for a quote
· A request for a product brochure
No matter, whatever conversion means to you, you want them more and more.
Though, there is a long list of tips and tricks that will guarantee more website traffic and conversions, here are a few tried and tested strategies that you can opt for your web design agency.
Use Social Proof
Using social proof or informational social influence is key to magnetic marketing and increase conversions on your website. Social proof is something that shows users that other trust, respect, follow or like your brand. Social proofs can be provided in different forms such as testimonials, total number of social media followers and fans, email subscribers, customer reviews and ratings.
When your website visitor sees that other people have taken the plunge, this will increase the chances that they will convert.
Shorten Your Signup/Contact Form
Remember: the more steps your website users have to complete, the less likely they are to convert.
For example: if your main goal is to get the important details of a user, such as email address, contact details, how many fields do you provide to fill out? And how many steps you required to fill up the signup page? How many seconds do they have to wait for the selected landing page to load?
Each of these factors can dramatically decrease your conversion rates, so make sure your contact us page and sign up is as simple and short as possible.
Use Compelling Call to Actions
Does your website clearly tell what you want to actually sell?
Do you use strong CTAs to tell website visitors what you want them to do? Is it obvious how and when they should sign up for a newsletter, request a quote, buy your product, or fill the contact form?
You can test your call to actions to check whether they work best for your website:
· The phrase you use, e.g. click here, buy now, get my free eBook now
· The color of CTA button, border and font
· The position of your CTA button (top, middle, bottom)
Offering Unique Value Proposition
In order to succeed in today’s competitive online business world, you must offer something special about your services or products to your audience. In addition, you should clearly inform your audience about your offerings.
This is what we called unique value proposition. Communicating your UVP to your ideal audience is something that is important to elicit a conversion.
Present your value proposition as the first thing visitors see your website and tell them what is unique about your offerings. Your unique value proposition could be:
· Affordable pricing
· Free/Fast shipping
· A variety of quality products
· Free setup/installation
· Free bonus with a purchase
· Money-back guarantee
Takeaway
While there are some other ways that can increase conversions, following the above cited ones will simply give you the best possible chance of doubling your conversion rate and getting qualified leads. But keep try testing different other methods of your website design to see which work best.
Saher
