The growth of mobile application is expected to be around 210 billion annual installs between 2016 and 2020, says the new study by StreetInsider, the International Data Corporation (IDC). When it comes to app development, it becomes a bit difficult for iPhone or Android app development company or developer to decide which platform to choose first for mobile app development.
It is vital for the mobile app development company to select the best platform, develop the app and launch it. Selection of the platform depends on different factors like the audience, usage of the platform, the popularity of the platform and the market scenario. Once the app is developed on one of the platforms, the company needs to analyze the reaction of the audience and make the required changes and then move on to develop the app for another platform.
For top Android app developers and iPhone, developers need to have an idea of both the platforms and the selection of the platform for the app development. The question still remains as to which platform to select first: Android or iOS?
Android Vs iPhone Demographics
The company before deciding on the platform to build the app first needs to do the analysis of the demographics. In the current scenario, Android has the largest platform share on the global level, it is more popular in the developing countries and lower income areas.
The iPhone is more popular among the developed nations and the users belong to the high-income group, with good education background, higher engagement level, moreover the iPhone users are ready to spend more per app. This not at all means that the person with the same characteristics will not be an Android user. But these characteristics are more common among iPhone users.
Release Cycle: Android Vs iOS
Android is the open source platform. But it is still locked down by the mobile carriers and (Original Equipment Manufacturer) OEM. Hence, Android lags behind iPhone when it comes to the adoption rate of the latest OS version. In terms of the latest version, maximum iOS users are on some of the iOS 8 version, which was released in September 2014, while there are very less Android users on the lollipop, which was released in June 2014.
The iOS focus on supporting the latest versions of the Operating System (OS) faster as compared to the Android. Hence, this encourages developers to stop supporting the older version and build the app on the latest version, this reduces the testing time and make the development process fast to deliver the app on time.
Revenue Model: Android Vs iOS
Another important thing to consider before making the decision on the platform to build the app first is the revenue model of Android and iPhone. For example, Paying for using the app is common among the iOS users, whereas, there are maximum ad-supported apps on Android. Hence, Android and iOS both apps earn revenue but by different means.
Even though Android has a majority share of the smartphone market, Apple’s iPhone is more profitable for developers. Moreover, in terms of in-app purchases and paid application, Apple’s iOS generates more revenue than Google Android.
App Features: Android Vs iOS
The fact that Android is an open source operating system. Hence, developers get deeper access into the operating system. To make the application live on Android, top Android app developers just need to upload the app on the Google Play Store and the app will be immediately available, within few hours. While in the case of the iOS App Store, it takes more time to get the application live, as each and every new app and even the update has to pass through the strict approval process.
Android also has another feature where the developer can restrict new versions of an app to selected percentage of the users. This is known as staggered release option.
Which Platform To Choose First For Mobile App Development?
Both the Platforms i.e. iOS and Android have their own advantages and limitations. The iOS platform should be selected first if the maximum population uses iOS devices, it provides faster support to the latest versions, it has more advanced and stable tools, more publicity, etc.
Developing a mobile application first on the Android platform is better if the target audience or customers are using Android and the app is being made for or in the developing nation, as there are maximum people using Android devices. In the case of Android app development, there are number of devices that developers have to test, before launching the app.
Starting with both the platforms is possible only for the big and well-established companies as they have more resources and a well-planned revenue model and budget. These companies also have the separate team to work on iOS and Android applications including top Android app developers and iPhone developers.