7 Killer Mistakes that can Spell Doom for Your Ecommerce Business
Published on 28 February 17
Helios0
Today is the best time to build your ecommerce website more than ever because the buyers out there are ready to make online purchases.
Jeff Bezos, the CEO of Amazon, said
Jeff Bezos, the CEO of Amazon, said
“If you build a great experience, customers tell each other about that, word of mouth is very powerful.”
Substandard Images and Product Descriptions
You know that while shopping online your customers are not able to have a look at the products and they judge the product by its images and description. Hence, entice them with good quality photos and detailed product descriptions crafted creatively. Remember to include multiple view images and never use generic product descriptions.
Complex Multi-Step Checkout Process
Talk with your e-commerce development specialist to offer a very short and simple checkout process in order to create a great shopping experience for your customers. Remember, how Amazon had disrupted the ecommerce landscape by pioneering the simple purchase process! Allow guest checkout for your customers without requiring any registration process.
Hidden Fees and Surcharges
Share your shipping rates upfront at product selection and also provide a shipping and tax calculator that works based on chosen product and customers’ postal code. A professional e-commerce development agency would integrate these calculators while designing your ecommerce website and thus help reduce cart abandonment rate.
Leaving Customers in Confusion
Do not leave your customers confused at your e-store by making them guess what to do next. Place blatant and concise copy of call-to-action on non-product pages so that they have a clear idea about what actions to take. This will reduce bounce rates and boost conversions and ecommerce sales.
Unresponsive Website Pages
In this upwardly mobile world not having a mobile responsive ecommerce website is synonymous to ruining the mobile shopping experience of your customers. As your customers have already gone mobile, responsive website is a necessity for ecommerce success.
Not Engaging your Customers Properly
Today’s consumers like to share about their purchases on social media platforms; hence integrate social media buttons to engage them. Try to offer personalized product recommendations based on analytics data. Also share your knowledge in your industry related forums to show your credibility.
Wrong Pricing Strategy
The beauty of online shopping is that you can compare pricing in seconds and wrong pricing strategy could be fatal for your ecommerce venture. Too low pricing would make your customers skeptical about the quality of your products and too high would make them feel cheated. Get a pricing intelligence solution to help you make optimal pricing decisions.
Gear up for your ecommerce success by paying heed to the aforementioned factors. Happy selling!
Gear up for your ecommerce success by paying heed to the aforementioned factors. Happy selling!
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