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How to Use Social Media Platforms for Modern-day Businesses and Brands

Published on 08 March 17
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Social media networking platforms, such as Facebook, Twitter, Pinterest, Tumblr, Instagram, etc., are wonderful resources for the modern-day businesses of all types and sizes aspiring to market and promote their brands online. These platforms are free to use, and they also have options of paid advertising for your products and services that help in reaching even more new potential target markets. But just because your business or brand should be on platforms of social media, that does not mean your business or brand should be on all the platforms. It is very crucial that you pick out and foster the social media networks channels that well for your brand or business so that you do not spread yourself too thin.

Every businessman wishes to develop a successful social media marketing strategy. If you are one of them, you’ll first have to make familiar yourself with how these platforms works, the nature and types of target market you want to and can reach and how your business or brand can use effectively all these platforms. We summarized the most commonly used social media networking platforms, through which you can get more knowledge about them and promote your business or brand better.

How to Use Social Media Platforms for Modern-day Businesses and Brands - Image 1

Facebook

The biggest social network on the Webis ‘Facebook’, whether we talk about from the perspective of its name recognition or in terms of its total number of users across the world. More than 1.55 billion are active users of this platform. So, Facebook is indeed the biggest and well-known social medium through which your business or brand can connect with your target market all over the world. This social network medium is not only the biggest network, but it is indeed the most resourceful and can be used for multipurpose. From its inception, 12 years ago, Facebook gained much popularity and grew from a simple website where college-going students could be in contact with a multidimensional Web and mobile social platform where anybody can connect with their family members and friends abroad, as well as with well-known business organizations, businesses, celebrities, and more, due to its Pages feature.

In fact, Facebook has plentiful options for any business type, and thus you can use it as a wonderful base for your business or brand, no matter what your business industry is. Facebook can be used to marketing your brand by sharing brand content, images and photos, videos, crucial company details and updates, etc. Moreover, this social media platform requires low maintenance as compared to other platforms, and you can use it for posting more than a few updates on daily basis.

Twitter

Twitter is also a very popular and universally used social media networking platform where mostly anything can be posted. With this platform, you can post or share concise (up to 140 characters) text info or updates about your business, together with images, photos, videos, links, and much more. You can easily use Twitter with the aim of easy interaction with your target market by mentioning their usernames in your posts. Thus, Twitter helps greatly to speedily connect with others, regardless of distance. At present, the number of active users of this platform is over 320 million across the world. So, Twitter is very popular all over the world and due to its wide reach; it is one of the most excellent option to promote your business or brand. Twitter is also an effective social marketing medium to easily handle your customer support service. As an instance, if your business has a strong online presence through your Twitter business page, your active target market will seek you out to convey their concerns or share their admiration.

You can also use Twitter to post interesting, engaging and informative business and brand content, and you’ll see this platform will spreading your content quickly. On Twitter, you can easily retweet and share content of other users, hash-tag to assist boost posts, and if an active user with many followers retweets you, you’ll be able to boost your business or brand content that has the potential to go viral. But with this platform, it is highly imperative to keep in your mind to find balance, don't just share your own links or media; you need to ensure you are also posting loads of highly informative, engaging and most up-to-date content from other users of Twitter and from across the Web so your target market does not think you only take what your business or brand is doing into account.

Pinterest

Pinterest is a social media network that consists of digital bulletin boards. By using these boards, users can easily save and present content they want and like in the pins’ form. Their boards are created and organized by users by means of category. Thus, as an instance, an individual’s a personal user might have a board especially for fashion, where he or she pins latest fashion styles; another board devoted to camerawork they find fascinating; and so on. Pinterest is basically a visually (image or video) oriented social platform, and like Facebook, you don’t need to spend too much on its maintenance in terms of post frequency. Nevertheless, if you organize your boards to make searching easy and friendly, this practice takes longer time.

If compare Pinterest with Facebook and Twitter,it is also more of a niche network, and thus it is possible that it does not work for all. Women are primarily the active Pinterest users, and prevalent and most popular categories of Pinterest are fashion style, beauty, food, health and exercise, and photography. It does not mean that businesses or brands outside of these mentioned groups can’t get success on Pinterest, but it does make it a wonderful tool of brand promotion and marketing for the modern-day businesses that do work in those domains. If ways can be found by you to connect your business or brand content to users of Pinterest, then adopt it for brand marketing. In Pinterest, there is a series of Rich Pins (specialized pins), which can be used by brands with the aim of integrating special information (detail of brand, location maps, etc.) to their pins.

Instagram

Like Pinterest, Instagramis also a visual-oriented social media network and thus, this platform is based totally on images, photo and videos. Instagram is owned by Facebook and has over 400 million active users at present. A majority of the users post content or info associated with fashion, art, food, and other reflated themes. This visual-oriented platform is well-known for its exceptional options of filters and photo and video editing. Unlike Facebook and Twitter, Instagram is virtually entirely mobile because it greatly supports a Web version, but photos can be taken or new posts can be created on it. However, other functions are limited.

In Instagram, more artistic niches stand out, but this platform may not be very appropriate for your online brand or business, and it also depends on your online business industry. If you wish to get success by marketing your brand on Instagram, it is very crucial that you have at least most basic skills of photography along with a good eye for detail. Through these skills, you’ll be able to post your high-quality photos and videos to your Instagram account.

Tumblr

Unlike other social media networking platforms, Tumblr is indeed the most difficult one of you use it for brand marketing. However, it is still one of the most commonly used and fascinating platforms. Tumblr has many post formats you can use, which comprise text, chat, photo, audio, and quote posts, so you can easily share any type of content to promote your brand. Just like in Twitter, where you can repost content of other people (re blogging like http://www.1clickdissertation.co.uk/ ) very easily and quickly, so if your content is shared by a user who has many followers, your content has the potential to go viral with rapid pace.

At present, Tumblr has over 200 million blogs, and mostly the young people (50% of Tumblr’s visitor base is below 25) run these blog. It suggests that online businesses or brands that do not fully cater to the needs and interest of this age group or are not relevant to this age group in some way can’t get success on this platform. However, there is good news for marketers who want to use this platform; there is a sub community consists of followers for nearly every type of brand and interest you can entertain, so a successful social media marketing campaign is now possible by correctly using Tumblr.
Social media networking platforms, such as Facebook, Twitter, Pinterest, Tumblr, Instagram, etc., are wonderful resources for the modern-day businesses of all types and sizes aspiring to market and promote their brands online. These platforms are free to use, and they also have options of paid advertising for your products and services that help in reaching even more new potential target markets. But just because your business or brand should be on platforms of social media, that does not mean your business or brand should be on all the platforms. It is very crucial that you pick out and foster the social media networks channels that well for your brand or business so that you do not spread yourself too thin.

Every businessman wishes to develop a successful social media marketing strategy. If you are one of them, you’ll first have to make familiar yourself with how these platforms works, the nature and types of target market you want to and can reach and how your business or brand can use effectively all these platforms. We summarized the most commonly used social media networking platforms, through which you can get more knowledge about them and promote your business or brand better.

How to Use Social Media Platforms for Modern-day Businesses and Brands - Image 1

Facebook



The biggest social network on the Webis ‘Facebook’, whether we talk about from the perspective of its name recognition or in terms of its total number of users across the world. More than 1.55 billion are active users of this platform. So, Facebook is indeed the biggest and well-known social medium through which your business or brand can connect with your target market all over the world. This social network medium is not only the biggest network, but it is indeed the most resourceful and can be used for multipurpose. From its inception, 12 years ago, Facebook gained much popularity and grew from a simple website where college-going students could be in contact with a multidimensional Web and mobile social platform where anybody can connect with their family members and friends abroad, as well as with well-known business organizations, businesses, celebrities, and more, due to its Pages feature.

In fact, Facebook has plentiful options for any business type, and thus you can use it as a wonderful base for your business or brand, no matter what your business industry is. Facebook can be used to marketing your brand by sharing brand content, images and photos, videos, crucial company details and updates, etc. Moreover, this social media platform requires low maintenance as compared to other platforms, and you can use it for posting more than a few updates on daily basis.

Twitter



Twitter is also a very popular and universally used social media networking platform where mostly anything can be posted. With this platform, you can post or share concise (up to 140 characters) text info or updates about your business, together with images, photos, videos, links, and much more. You can easily use Twitter with the aim of easy interaction with your target market by mentioning their usernames in your posts. Thus, Twitter helps greatly to speedily connect with others, regardless of distance. At present, the number of active users of this platform is over 320 million across the world. So, Twitter is very popular all over the world and due to its wide reach; it is one of the most excellent option to promote your business or brand. Twitter is also an effective social marketing medium to easily handle your customer support service. As an instance, if your business has a strong online presence through your Twitter business page, your active target market will seek you out to convey their concerns or share their admiration.

You can also use Twitter to post interesting, engaging and informative business and brand content, and you’ll see this platform will spreading your content quickly. On Twitter, you can easily retweet and share content of other users, hash-tag to assist boost posts, and if an active user with many followers retweets you, you’ll be able to boost your business or brand content that has the potential to go viral. But with this platform, it is highly imperative to keep in your mind to find balance, don't just share your own links or media; you need to ensure you are also posting loads of highly informative, engaging and most up-to-date content from other users of Twitter and from across the Web so your target market does not think you only take what your business or brand is doing into account.

Pinterest



Pinterest is a social media network that consists of digital bulletin boards. By using these boards, users can easily save and present content they want and like in the pins’ form. Their boards are created and organized by users by means of category. Thus, as an instance, an individual’s a personal user might have a board especially for fashion, where he or she pins latest fashion styles; another board devoted to camerawork they find fascinating; and so on. Pinterest is basically a visually (image or video) oriented social platform, and like Facebook, you don’t need to spend too much on its maintenance in terms of post frequency. Nevertheless, if you organize your boards to make searching easy and friendly, this practice takes longer time.

If compare Pinterest with Facebook and Twitter,it is also more of a niche network, and thus it is possible that it does not work for all. Women are primarily the active Pinterest users, and prevalent and most popular categories of Pinterest are fashion style, beauty, food, health and exercise, and photography. It does not mean that businesses or brands outside of these mentioned groups can’t get success on Pinterest, but it does make it a wonderful tool of brand promotion and marketing for the modern-day businesses that do work in those domains. If ways can be found by you to connect your business or brand content to users of Pinterest, then adopt it for brand marketing. In Pinterest, there is a series of Rich Pins (specialized pins), which can be used by brands with the aim of integrating special information (detail of brand, location maps, etc.) to their pins.

Instagram



Like Pinterest, Instagramis also a visual-oriented social media network and thus, this platform is based totally on images, photo and videos. Instagram is owned by Facebook and has over 400 million active users at present. A majority of the users post content or info associated with fashion, art, food, and other reflated themes. This visual-oriented platform is well-known for its exceptional options of filters and photo and video editing. Unlike Facebook and Twitter, Instagram is virtually entirely mobile because it greatly supports a Web version, but photos can be taken or new posts can be created on it. However, other functions are limited.

In Instagram, more artistic niches stand out, but this platform may not be very appropriate for your online brand or business, and it also depends on your online business industry. If you wish to get success by marketing your brand on Instagram, it is very crucial that you have at least most basic skills of photography along with a good eye for detail. Through these skills, you’ll be able to post your high-quality photos and videos to your Instagram account.

Tumblr



Unlike other social media networking platforms, Tumblr is indeed the most difficult one of you use it for brand marketing. However, it is still one of the most commonly used and fascinating platforms. Tumblr has many post formats you can use, which comprise text, chat, photo, audio, and quote posts, so you can easily share any type of content to promote your brand. Just like in Twitter, where you can repost content of other people (re blogging like http://www.1clickdissertation.co.uk/ ) very easily and quickly, so if your content is shared by a user who has many followers, your content has the potential to go viral with rapid pace.

At present, Tumblr has over 200 million blogs, and mostly the young people (50% of Tumblr’s visitor base is below 25) run these blog. It suggests that online businesses or brands that do not fully cater to the needs and interest of this age group or are not relevant to this age group in some way can’t get success on this platform. However, there is good news for marketers who want to use this platform; there is a sub community consists of followers for nearly every type of brand and interest you can entertain, so a successful social media marketing campaign is now possible by correctly using Tumblr.

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