OpenCart is the most recommended platform for e-commerce application development. It is widely used by online merchants to establish their digital store. OpenCart is PHP based open source application development platform. It allows users to download and integrate extra features to optimize the e-commerce application. Beginners can widen their career scope by stepping into OpenCart ecommerce development company.
E-commerce application development has good future ahead as a use of smartphones is increasing every day. People now buy and pay for things online. New challenges like security, encryption, data protection etc have become vital elements in e-commerce application development.
Why Is OpenCart Good Option For Beginners?
E-commerce application can be the good option for beginners to kick start their career. As online retailing is used widely in small as well as large-scale industries. Online business transactions and operation are easy to manage and maintain.
OpenCart is user-friendly platform and beginners with few technical knowledge can easily handle it. Website owners can set up their online store quickly as OpenCart takes a few time to get configured and installed. New developers can easily find advanced and almost any kind of plugins and features in the OpenCart platform. It provides free software upgrade and support for any of its feature.
OpenCart application developers have the ability to provide a specific extension feature that is not available in OpenCart. OpenCart maintenance and support services are available at affordable cost.
OpenCart is fastly becoming extensive and is being customized to fulfill the requirements of large-scale e-commerce companies. Following are some e-commerce development tips while optimizing online store:
Optimize All The Pages Of Website
OpenCart allows the search engine bots to recognize and index each page of the online store. Thus, web developers can make the search engine work easier by delivering information like Meta title, Meta description, and Meta keyword. Users can optimize their website’s homepage, product pages, and catalog.
But, while optimizing the website, developers need to consider following crucial points:
- The Meta Description should not exceed 150-160 characters limit
- Title tag should contain 70 characters only
- Developers can use Google Keyword Tool to perform proper keyword research
Website URL Structure Optimization
URL optimization helps businesses to rank their website better. The businesses should have a noticeable, friendly, and easy URL name for their website. However, using default URL can ruin all efforts to rank the website better in a search engine. The business owners can easily optimize URL structure and set catchy website URL through settings option from OpenCart dashboard. There are also some good plugins that we developers can install to search better SEO-friendly URL. For example, plugins like OpenCart SEO Pack.
Avoid Content Duplication
The best thing about OpenCart is that users can use two URLs to access Opencart website: http://www.MyOpenCartStore.com and http://MyOpenCartStore.com
But, this could affect the search engine ranking as search engine bots consider that there are two different websites showing the same web content. Developers need to redirect links to the same place and it should be done manually. Users need to rename .htaccess from the folder where OpenCart software is installed. By doing this, users can redirect website from www to non-www version and vice-versa.
An XML Sitemap For Website
Nevertheless, OpenCart requires an HTML sitemap, users can take help of XML sitemap to secure better rank position in search engine. The XML sitemap allows crawlers to view the whole structure of the website. This will help to fetch various information on web pages efficiently. Web developers can merge different plugins for building an XML sitemap for websites.
Improved SERP With OpenCart Theme
Different OpenCart themes come with valid CSS/HTML stylesheet and code. This stylesheets and codes are easily modified and customized. Thus, a search engine can perform indexing at the faster speed.
Google Analytics To Track Traffic On Website
Use of Google Analytics for the website is considered as best way to improve the web page ranking. Google Analytics is a free tool which provides powerful metric and reporting to track down the performance of the website. By using Google Analytics, Opencart Development Company in India can get an important insight of traffic flow towards the website. It also provides an idea to developers about the potential keywords those are currently trending in the market.
Social Network Presence
Social media network like Twitter, Facebook, Instagram is great platform to improve the website ranking. Social media network currently holds millions of users thus it is the best way to acquire more customers for the services of business. Strong social media presence of a website is a sign of bright business future.
OpenCart is rapidly growing platform for e-commerce application development. This platform has already achieved significant benchmark in e-commerce sector as it provides a lot of benefits to enhance the growth and productivity of businesses.
This blog is listed under E-Commerce Community