Today, every business requires ranking on top of the Google search page, for which it demands best SEO efforts. The proper implementation of search engine optimization may help in putting you on top on Google. By taking this as a motive, many SEO experts give their best to get positive output. But what happens to your website when it is not indexed correctly? Yes, this implies that Google is unable to get access to your web page to index your website’s content effectively.
As per the experts of the Best SEO Company in Delhi, if you want to check whether your website is efficiently crawled or listed, login to your Google Webmaster Tools and check the Google index tab. Through this, you will be able to figure out how many pages the search engine has indexed and if you find a drop in the number of pages, this is a sign of decrease in traffic level.
Reason behind Indexing Issues
Once your make use of Google Webmaster tools and it’s clear that not all your pages are being found by Google’s crawler, now it time to locate possible problems Google is experiencing with your website.
1. Check whether your site is facing any syntax error or structural complications as Google can endure HTML mark-up error within webpages, but it is presumable that syntax errors can interrupt indexing. For this, check your site's HTML with the W3C's HTML Validator to see a report of mistakes you have to correct. Google recommends you make your site structure as logical as possible. Every page should be accessible from at least one test link.
2. Check whether your web site is having crawler error or not, by heading to your Google Webmaster tools and checking your Crawler Error messages. The most-likely error message you will discover is a 404 HTTP Status Code cautioning. It flags that the URL can't be found. Other possible crawling errors you may get includes:
· Meta Tags
· Site Maps
· URL Parameters
· DNS or Connectivity Issues
· Inherited Issues
In case if you are thinking about utilizing a renowned domain for your site, make sure to investigate about its history before purchasing. By using Internet Archive’s Wayback Machine you can see pages that were previously hosted on your domain.
3. Check whether your site has inbound links or not because to be indexed with Google, your site needs no less than one quality inbound link from another website already indexed in the search engine. To create some quick links:-
· Update popular social networks with your site URL or include a link on an existing related site that you possess.
· Offsite content is another fabulous approach to build links that will help your site get indexed appropriately. Offsite content is content significant to your webpage that is hosted elsewhere: guest posts on other blogs in your niche.
4. Check whether Google has penalized you, because this is also the significant reason and troublesome deterrent in process of indexation by Google. There are various reasons why you may encounter a penalty from Google, but if you don't manage the issue they raise, you might be deindexed.
Most of these simple and quick checks are easy to make, so ensure your site is indexed accurately by Google. It’s astounding how many websites make some of the smallest mistakes, and it prevents their site from being indexed effectively. In the end, it affects their website’s rankings, which hurts their traffic, which hurts their sales.