How To Make Use Of Facebook Insights And Analytics To Promote Your Business?
Published on 20 March 17
Andrew4
Millions of people access this social networking platform for their personal and commercial purpose. It keeps us stay connected with our families, friends, and colleagues. It provides many amazing features to its users, they can even promote their business, whether large scale or small scale business with the help of it. To create a business page on the Facebook is simple, but to engage traffic in it is the important task which is not quite easy. You have to understand and make a complete strategy to engage the user on your page or post. To build great experiences, users need to measure how peoples are engaging with your business. That’s why it’s important for you to know your audience and understand their behaviour across the FB. Here we will give you complete information with which you can easily promote your business with the help of Facebook.
· Overview
This part will show how well your updated posts or content from the past week have performed. You’ll view the total number of likes your page has received from the week, your posts reach and you can also compare page engagement of the previous week. This will show you the likes, comments, shares, and clicks you received on your page and also the statistics of your five most recent posts. The stats include the type of post, who you’re targeting, reach and engagement.
· Likes
In this part, we will see the demographics image of our likes, which is very useful for running ad campaigns in the future. This graph will tell you from where you are getting the likes. It analyzes the number of people who liked your page or post. It will also tell you the total number of likes on your page.
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· Reach
Post reach tells the number of people who seen your post whether they pressed on it or not. You can also make a comparison of organic versus paid reach to your post. Here you will know any activity done by people on your page such as check-ins, mentions, ‘like’ posts by people in addition to your own posts. It also keeps track of the likes, comments, and shares you get on your page as well as the number of times your content was reported as spam or hidden. From this part, you’ll also know when the page is unliked by any user.
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· Visits
Here you’ll know the number of times your various page tabs including your photos tab, information tab, timeline, etc. was seen. You can also view the post which is uploaded by the users and the number of times a new user visits your page from the other website outside of Facebook.
· Posts
This is a very useful tab. It will tell you the times of day that your fans are online. You can also view the paid and organic reach of your posts, as well as can view comments or likes made by users. It also gives you the authority to compare the average reach and engagement for all types of posts included links, photos, or status updates. You can also compare the performance of your page and post with your competitors.
· People
Here you’ll see the all the details of your fans, including their gender, country, city and the language. It provides the details of the people who have engaged with your post within past 30 days.
With the help of this powerful data and insight tools, you have a chance to improve the engagement of the page and better your experience. Facebook Analytics and insights help you to know about how your audience interacts with your business across websites and apps. It's all free, easy to set up, and it provides you with a complete detail of your customers, their interests, and how to reach them.
This blog is listed under
Development & Implementations
, Data & Information Management
, Digital Media & Games
and E-Commerce
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The post is very informative..
I will definitely going to follow all these tips to increase my business page engagements. Very nice blog!
Informative blog.
This Is nice Information