Selecting Google Play app keywords for the very first time can be a little intimidating. To make application SEO-friendly, developers need to be more careful while choosing the keywords for their applications. Unfortunately, none gets absolutely right or valid keyword on the first attempt.
Developers should first focus on mobile app optimization process. Generally, this process has cut down into three simple steps. These steps help developers what are the best practices to pick right keywords and how they can follow along with the app.
Following are the three important steps in mobile application optimization process. It will help developers to select right keywords for the application:
1. Brainstorm Keywords
Before getting into brainstorm keywords, the developers first ensure that the keyword that they come up with should be download keywords. This means that users will search those keywords so that they can download an app that developer has built. Developers should avoid the keyword terms that are too mainstream. The use long-tail keywords can be the good option as it helps to return more appropriate search results.
Developers can start a spreadsheet to manage all the keywords. It is a good practice to note down all the ideas and plan in a spreadsheet. The spreadsheet should contain the following important things:
- Ranking Difficulty
The overall process of brainstorming keyword is universal across every application store. But there are some specific factors that developers need to take in the count.
How To Research Google Play Review?
Application reviews are a great source of keywords. But it is a difficult job to go through all the reviews manually. Fortunately, there are some tools available that will help developers to easily go through all the application reviews.
For example, Mobile Action is a review analysis tool. Developers can search for keywords that might lead them to other important or unique keyword. Suppose developer looks for the word awesome. People/users who like the application generally write this (awesome) word in a comment box. Therefore developers can look for other words in app review section those are similar to the word awesome. Developers can also explore the keywords used by their competitor.
2. Metrics On Each Keyword
Listing and finalizing the keyword is not the whole thing, developers have to keep some hard data related to the keyword progress. This data might include the current and previous ranking of the keyword in an application store.
Use of Google Analytics for the website is considered as best way to improve the web page ranking. Google Analytics is a free tool which provides powerful metric and reporting to track down the performance of the website and application. By using Google Analytics, application developers can get an important insight of traffic flow towards the app. It also provides an idea to developers about the potential keywords those are currently trending in the market.
There are mainly two metrics that developers have to focus on- search score and chance. The remaining information is secondary. The search score is the respective number of searches that keyword gets. In short, higher the search score more the traffic application gets.
The chance metric is the probability of getting in top 10 ranked application. This metric is application specific as it can give developers a good idea of how well the app will do. The chance metric provides the probability in percentage form. The probability near to 100% is considered as best.
However, different companies have different metric systems for ASO (Application Store Optimization). For example, Sensor Tower tool has Traffic Score and Difficulty Score metrics. There are different ASO platforms out there and each one has its own technology and metric systems.
3. Selection Of Best Keyword
Which keyword to target first? This is the big question for every developer while choosing the keyword for their application. The developers must put the selected keyword in the description of application. Most of the times, app publishers make the common mistake of targeting keywords that have a huge traffic. It doesn’t matter that the keywords get a million searches if developers can’t rank for them. Therefore app publisher should select keywords for mobile app optimization based on following criteria:
Download Relevance: The selected keyword should properly describe the application properly. This will make users to download the app once they find it in a search result.
Ability To Rank: Application title which includes the keyword in it, is most likely to rank better. The developers should ensure that the application title should not be more than 60 characters.
It is important for developers to prioritized the targeted keywords properly. The ASO will help developers to get more downloads for their application. The proper selection and use of application keyword for ASO surely help to increase the application visibility.