on 08 August 19
Measuring the success of an SEO campaign accurately can vary, depending on the type of business you’re in and your business objectives and goals. But, there are four key performance indicators that should always be considered when measuring an SEO campaign’s effectiveness:
3 ) Traffic
4) Bounce Rate
Not only can the information gathered from these 4 key performance indicators enable every SEO expert India or even you to correctly measure your campaign’s performance. They can provide you with actionable data to improve your campaign over time as well.
• Keywords Ranking
SEO studies disclose that websites that look on the first page of search engines receive up to 90% of the traffic. And, this clearly reflects the significance of ranking high on the SERPs (search engine results pages). To analyze keywords that you want people to use when looking for your products is the best way to rank highly. Then, track changes in them over weeks or months. In case your website doesn’t rank high for the keywords, then you need to optimize them further. Besides, you need to choose keywords that will help you rank high and will drive huge volumes of traffic to your business site. Even your hired SEO service provider, cannot make you fool if you know that.
• Website Traffic
Traffic should be measured based on the number of visits come from organic search. With an effective SEO strategy, you will see a momentous increase in organic search traffic over time. You need to know the volume and the quality of traffic visiting your site in order to measure the success of your SEO campaign. A good SEO strategy will increase your organic search traffic over time. Pages per visit, average visit duration, and bounce rate are 3 metrics that can be used to measure the quality of traffic. If the average visit duration and pages per visit metrics are low and the bounce rate is high, then your hired Internet marketing company will review their SEO strategies for better result.
Conversions will tell you how many of your web-site's visitors turned into customers. If you want to get the most useful information, then you need to check your conversions by the different search phrases and terms that are bringing visitors to your site. You can see which keywords are having the best return with this information, and consider your rank for these keywords as well.
• Bounce Rate
The number of page visitors that leave the page before taking additional action is called the bounce rate. If you have a high bounce rate, then it is surely going to impact your overall search ranking. By providing the visitor with a useful web page, you can make your low bounce rate law.
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