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How to Optimize Product Page for Increasing your Ecommerce Sales?

Published on 24 March 17
In this E-commerce era, the digital realm is highly competitive and to stay a step ahead of the crowd you would need to come out with innovative ideas to differentiate your e-store from others. Product page optimization is one such area which can help you get an edge and boost your sales. Collaborate with experts at your ecommerce development agency and incorporate the following optimization tips that can make your sales soar:
How to Optimize Product Page for Increasing your Ecommerce Sales? - Image 1

Good quality relevant images

High quality images have the potential to visually communicate the product details to e-store visitors and also influence their buying decision. Moreover, 360 degree views boost conversion rather than original 2D images.

Unique product specifications

Never copy/paste the product specifications; rather create your own unique copy describing the benefits of your products and how it will create value for the customers.

Clear and precise call to action

Make the copy of the call-to-action devoid of ambiguity because confusion can be detrimental to the buying moods of your customers and affect your sales. Ask your E-commerce development specialist to design clear and visible buttons instead of text links.

Customer ratings and product reviews

Displaying product reviews and customer ratings on product pages will increase customer engagement as well as conversion rate of your E-commerce site.

Detailed shipping and return policy

The thing that turns away customers or causes cart abandonment is hidden costs. Hence, clearly mention your shipping cost and return policy. If you are offering free shipping then mention it in big and bold as it would definitely influence buying decisions of customers.

Live chat feature

Your customers would appreciate if you can simplify their decision making process with this personal touch. This would also ensure enhanced user experience and happy customers are likely to spend more.

Product comparison feature

Empowering your customers to make an informed decision would definitely encourage your customers to stay longer in your site and return often. By comparing products they can be sure of making the right choice and decision.

Compelling product videos

Product videos can help your customers understand your products in a better way. This will ensure better engagement and increased conversion rate.


With so many E-commerce stores out there, you can not only differentiate your web shop from others by optimizing the product pages as per the above guidelines but also increase your E-commerce sales. Therefore, invest your time to get creative with your product pages and reap the benefits of increased bottom line.

Look for more expert information on magento ekspert, outsource e-commerce utvikling and woocommerce utvikling the renowned author.
This blog is listed under E-Commerce Community

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