Many web analytics software like Google analytics, keep crawling your website content and as well as track the visitors as well who visited your website for getting the real study or metrics about your website. But certain things are rankings are away from the web owner’s control. If such things are analyzed then it will be the judge the output of your painstaking efforts.
Many site owners consider ranking as a critical factor which is responsible for website’s authority; after Google has started keeping watch on such SEO metric, site owners are not able to do much about it. Hence what exactly they can do is that need to focus more on studies which is suggested below rather than keeping much eye on the rankings. Rankings will guide the site owners in the direction of website success, but it will provide the contrast and comparative version of their website’s performance.
Using Google Analytics is preferable rather than using any other web analytics tools.
1. Primary search visits
It’s very much important to keep an eye on this metric, which is simple and undeniable metrics to follow. Primary search visits count those results who visited your website through different search engines. By tracking this info provided by this metric, website owners will get the clear idea and view about the genuine number of visitors who have visited their Web Site and Web Pages for the first time.
2. Number of Keywords via primary search
If you want the long queue of searching traffic, you have to surely need to focus on the keywords which is related to data and provided by the analytics software. So it is very much important to do the thorough search of keywords research, and it is always beneficial as well to understand the exact keywords by which traffic is driven to your site via primary search. In other words, we can say that this is the only strategy by which you can decide that your content has put the impact on your marketing strategies.
3. Number of landing pages via primary search
If the number and nature of keywords are providing you the general idea regarding visitors that hit your web pages through various search engines by using the specific keywords, the landing pages also plays an important role in providing the long search result and overall reach of your web content as well. Since this strategy is also depends on primary search, it allows the web owners to have the clear idea about the entry pages which they need to focus more on creating the similar content.
4. Analyze the percentage of Non-branded primary search traffic
Web site owners are satisfied when their SEO results get the major hike in their primary search through people who have searched for your brand specifically. So as your business grows you definitely need to expand the percentage of your primary search traffic which should be from your keywords not from specific to your brand.
5. Percentage of branded primary search traffic
By depending on various on-line Web marketing tools like social media, video marketing and info graphics, site owners can definitely attract the audience diving towards their own website. In simple words, it can give the success to brand easily. Collectively which is defined for Brand Signals, the total percentage of branded primary search traffic means the reputation of your brand across and towards the search results.
Apart from mentioning above metrics, you should also consider some important results towards your result, which includes:
- Primary search benefit conversions
- Primary search conversion ratio
- Increase in the percentage of Direct Navigation visits
- Bounce ration of primary search
You can’t afford to ignore the facts which are related to proper tracking of your website metrics and only the realistic expectations’ will decide the success or failure of your SEO campaign.
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Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This web design company offers a wide range of iPhone application development and SEO Services.
Vishal
