Five Types of Alternative Content That Will Drive Traffic to Your Business Website
Published on 20 September 13
Anna1
The Internet Has Changed, and so Should You!
In the light of recent events (Penguin’s latest update and the overwhelming growth of social media importance), we can safely say that the landscape of search engine optimization has significantly changed. The more we look around, the more we realize that the internet hates us. Well, maybe not the internet, but Google surely. Matt Cutts’s recent statements, as well as the changes that happened in the aftermath of Penguin 2.0 prove that the door left open by Google is rapidly growing.
Written content will no longer be enough for you to grow your blog, site or local online business. As a matter of fact, stop whatever it is you’re doing (especially if you are writing a new article at the moment) and try to wake up. The internet isn't about interminable verbosities anymore. It isn't about creating hundreds of back-links to rank your site, and it sure as hell isn't about guest-blogging.
People no longer have time to read articles over articles, and considering that there are over 400.000 unique posts appearing each and every day, we can safely say that there are not enough hours in the day to accumulate all the information that is being unleashed to the virtual world. The concept of interactive content and social signals has become increasingly popular, and it seems as though people are looking for interesting new alternatives to written content. So stop wasting your time on that 3000 article, and try to focus on the present. Here are five alternatives to written content that will definitely help you attract more readers, and which will also make you look better in the eyes of Google.
Create Infographics and Content Visualizations
Have you ever had the feeling that people simply cannot understand what it is that you are trying to say? This is probably because they don’t have enough knowledge in a certain field, or because you are boring and they lose interest. Either way, content visualizations and infographics will help you better explain certain things, without having to use too many words. Content visualizations, in particular, were designed to make complicated notions seem simple with the help of images.
Make a Chart!
Visually appealing content is more likely to impact your visitor, and ultimately leave a lasting impression. Charts are a great way of presenting data which will definitely be remembered. There are many great tools out there that can help you personalize your very own charts. In addition, they look great in an article.
Create Videos with Vine or Instagram.
Videos have become incredibly popular in the past few years, and it is easy to see why. They are funny, fascinating and easy to make. Moreover, the ever-growing popularity of social media platforms like Vine and Instagram (which are owned by Facebook and Twitter), will make it possible for people to share things they like, or to create their very own clips.
Create a Timeline
According to the bloggers at GuestPostShop, it doesn’t really matter what you are trying to say, but how you are saying it. There are many companies online which try to tell their story, but few of them know how to do it in a compelling way. A timeline will help you show your company’s activity over a spectrum of time without having to use to many words. Clients love inside looks, and behind the scenes stories which show them that your company is still human.
Record Podcasts
Podcasts may sound like things of the past, but they actually have a lot of potential. Just think about how many people use iPods and smart-phones, and how many of them have to commute or walk for long distances. A podcast may be just the thing that they need when they are on the run.
All in all, the internet today is all about experimenting with interactive content. Stop wasting your time with interminable articles, because there are many efforts to be had elsewhere.
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I agree. People may not have enough time to read many long articles. They need a quick, simple and effective way to get the message. Regards Jit