Social Media Marketing With the Help of Twitter
Published on 20 September 13
Anna0
Good old fashion marketing is something sweet that takes us back to our grandparents who only had the quality of their products to speak for their business, but in today’s society it simply isn’t enough when you’re trying to make a living and to grow your business. With the technological advancements that keep taking us by surprise, entrepreneurs need to keep on their toes and keep their marketing strategy up-to-date, fresh and especially focused on their target audience. The advantage is that any type of target audience nowadays is internet-oriented and this makes it easier for entrepreneurs to address their needs using the social media platforms that are so popular.
Take Twitter- a micro-blogging platform that allows users to express (within the limits of 140 characters) exactly what you are thinking, doing and feeling. May seem redundant at first glance, but this is an extremely efficient tool for small businesses. Because everyone wants to know what everybody else is doing. This is such a simple yet essential truth that makes the entire Twitter concept possible. The basic idea is that you have people following you and in turn you follow other people. Updates are sent to your followers as soon as you update your status- so building a follower base is your number one concern. But getting loads of followers without any criteria is not advisable- because Twitter is a community, you need to understand how it works in order to have your efforts paid off.
How to Use Twitter for S.M. Marketing:
The first thing to do is to import your existing contacts (from any other platform, e-mail provider, etc.) and complete your profile so that the branding is to your liking and represents your business correctly. Then pay attention to the dynamic of the group. Avoid spamming at all costs and try to become a part of the community by actively involving yourself in discussions, by following others and by retweeting. Be sure to post relevant information and to promote your business with witts. This means promoting a blog post about types of products you also sell instead of simply tweeting about a special offer.
You should also have a „Follow me on Twitter†button everywhere- blogs, Google+, E-mails, but offer your followers a reason to actually follow you. Share interesting and fresh content that you would read instead of simply filling in the blank spaces when you feel you've gone long enough without tweeting.
Last but not least, be attentive when it comes to your followed/follow ratio, because impressions do count, and if you are followed by lots of people but don't follow them yourself, they will lose interest and stop following you, but if you have few followers and just follow other, you will give the impression that you are a spammer and that you are just looking to increase your followers.
The best solution is to use a Twitter tool that analyzez your follower base and the people you follow and can offer you a statistic or a list of people you are not following - with such tools, balancing things out becomes a breeze.
All in all, there is tremendous benefit from using Twitter to pick your business up and deliver you a great profit, if you use it wisely and with witts.
Author Bio:
Anna Robeson is a passionate online entrepreneur who spends her time researching about the latest news about social media and SEO. Whenever she is in doubt she seeks the council of digitalnetagency.com.Related Posts:
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