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How to Boost Sales and Influence Customers with Psychological Triggers?

Published on 12 April 17
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How do you make a choice? Do you perform a rational analysis of the available alternatives? Although we tend to think this way, most of our decisions, in fact, are greatly influenced by emotions. Studies have shown that psychological and emotional appeals often resonate more with consumers rather than functions and features. It not only attracts and engages them but also compels them to buy.


Now that your web design experts have already developed your e-store, it’s time to attract visitors to your web shop and retain them. Here are some psychological triggers that can help you not only to get more sales but win over your customers too:

How to Boost Sales and Influence Customers with Psychological Triggers? - Image 1

Motivate reciprocity

Have you ever visited a store and ended up with an unplanned bagel purchase because you felt an obligation to buy since you tried a free sample? This is due to the principle of reciprocity which means that we feel compelled to give something in return when someone gives us something.


Being a web shop owner, you won’t be able to offer them anything in advance but you can certainly offer something alongside the purchase and inspire a repeat purchase.


Connect with your audience emotionally

According to the principle of liking we are more likely to oblige to a request if we feel a connection for that person.


Your website visitors are more likely to perform a task you want them to do, if they can feel a connection with your brand. That is why many brands bring in celebrities to endorse their products, so that people transfer their love for the celebrity to the endorsed product. This is nothing but bringing the principle of liking into action.


recommended read - 4 Popular Web Design Trends You Shouldn’t Follow Blindly


Leverage social validation

Being social creatures, your customers are more likely to purchase your products if it has been recommended to them by someone they know and trust. So, make sure that your product pages have links to various social media channels so that your customers can tell their family and friends that they have found a very useful product on your site.


Convey real urgency and scarcity

You can try various tactics to tell your customers that low prices or certain products might be gone soon. You can make the principle of scarcity work for your business as people are highly motivated by the thought that they might lose out on the products or low prices.


Final words!

Hope you can increase your sales as well as customers by these aforementioned tactics. What do you do to emotionally connect with your customers? Do you agree that product benefits with a psychological component usually outsell features? We would love to know what you think!
Estimated Read Time: 02

How do you make a choice? Do you perform a rational analysis of the available alternatives? Although we tend to think this way, most of our decisions, in fact, are greatly influenced by emotions. Studies have shown that psychological and emotional appeals often resonate more with consumers rather than functions and features. It not only attracts and engages them but also compels them to buy.

Now that your web design experts have already developed your e-store, it’s time to attract visitors to your web shop and retain them. Here are some psychological triggers that can help you not only to get more sales but win over your customers too:

How to Boost Sales and Influence Customers with Psychological Triggers? - Image 1

Motivate reciprocity

Have you ever visited a store and ended up with an unplanned bagel purchase because you felt an obligation to buy since you tried a free sample? This is due to the principle of reciprocity which means that we feel compelled to give something in return when someone gives us something.

Being a web shop owner, you won’t be able to offer them anything in advance but you can certainly offer something alongside the purchase and inspire a repeat purchase.

Connect with your audience emotionally

According to the principle of liking we are more likely to oblige to a request if we feel a connection for that person.

Your website visitors are more likely to perform a task you want them to do, if they can feel a connection with your brand. That is why many brands bring in celebrities to endorse their products, so that people transfer their love for the celebrity to the endorsed product. This is nothing but bringing the principle of liking into action.

recommended read - 4 Popular Web Design Trends You Shouldn’t Follow Blindly

Leverage social validation

Being social creatures, your customers are more likely to purchase your products if it has been recommended to them by someone they know and trust. So, make sure that your product pages have links to various social media channels so that your customers can tell their family and friends that they have found a very useful product on your site.

Convey real urgency and scarcity

You can try various tactics to tell your customers that low prices or certain products might be gone soon. You can make the principle of scarcity work for your business as people are highly motivated by the thought that they might lose out on the products or low prices.

Final words!

Hope you can increase your sales as well as customers by these aforementioned tactics. What do you do to emotionally connect with your customers? Do you agree that product benefits with a psychological component usually outsell features? We would love to know what you think!

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