Social media is any online business’s top sources of traffic. However, several marketers still complain about the platform being ineffective in driving traffic, leads and conversation. The reasons are many and are mostly due to the inefficiency of social media marketing. In the next five year, the investment that online businesses do in social media advertising will rise by 25%.
The key to success here is being able to direct your prospects back to the website. Here are seven smart ways to achieve the same:
FOCUS ON YOUR SEO:-
When it comes to SEO and social media, understand these:
1. Links shared using social platforms will impact your search rankings.
2. Social profiles of brands showed up higher on search engines results when a particular brand name is searched. For Example, if you search 1More then you easily see their social media profiles listed on SERP.
3. Social media search engines require optimization since your prospects will want to check your profile.
4. While Google has regularly suggested that it doesn’t consider social platforms for search ranks, it doesn’t mean that you can ignore it.
According to Larry Kim, the CTO of Word Stream, there has always been an overlap between social engagement and search engagement. He suggests that Remarkably high social engagement rates correlate strongly with high organic search CTR, which correlates with high rankings.
IDENTIFY QUALITY CONTENT AND ENHANCE IT:-
One of the most important paths social media marketing successes comes from optimizing online content strategy. Businesses need to be certain that they are sharing the best strategies. All you need to do is use a content analyzer integrated with Google Analytics. A good example would be TrenDemon. The usual tactics include:
1. Using Hash tags to amplify visibility.
2. Setting up social posts and on a repeated schedule.
3. Enabling social sharing through blog updates, newsletters, email marketing and more.
BRING IN BRAND ADVOCATES:-
When businesses bring in some brand advocates, it not only helps increase the reach of the product/service, but it also enhances the brand’s influence across social channels. Now, advocates can be two types- influencers and micro-influencers. They refer to anyone (person / group) who/that has a small but relevant following and will be capable of drive the brand’s goals.
SOCIAL SHARE PLUG-INS:-
Social media plug-ins is being used to share content across the internet and not just in social channels. This includes buttons that help share feeds, posts and news. Lets have a look at an example here- When we search 1More Triple Driver on Google UK, you can easily see that USA based websites are ranking and this is due to the social sharing done by these USA based websites after creating content around this product. Now, This is the part where social media comes into play.
UNDERSTAND COMPETITOR’S STRATEGY:-
Competing brands have the same target audience. Focusing on the target audience will help identify strategies your competitors are using and thus help you create your own. Such social media benchmarking helps in identifying speed and tactics.
KEEP YOUR AUDIENCE ENGAGED:-
Modern customers prefer service through social media. 1 in 3 of them will also turn to competitors when ignored by a certain brand on social platforms. Social media thus becomes a crucial listening tool and identify mentions by priority. Ensure to respond to each!
KEYWORDS TO INCREASE POST ENGAGEMENT:-
Social media networks focuses on some keywords that have been seen to drive more engagement. The choice depends on the kind of audience you are looking at.
To increase your organic ranking you need to boost your social media engagement rate. As social platforms like Facebook, Twitter, Instagram and Pinterest become redefine internet, brands will also have to redesign their online marketing strategies.
Alec
