E-commerce Tips to Combat Shopping Cart Abandonment

Consumers adding items to a website’s shopping cart and leaving it before finishing the transaction is a common scenario in e-commerce store. Moreover, this is one of the critical problems for online businesses to overcome. Although, it is impossible to eliminate this issue completely but here are some cool tips to help you reduce cart abandonment rate:

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Optimize page loading speed

Slow loading checkout pages usually turn off customers more than anything else. Product pages and checkout pages that load slowly are in fact encouraging customers to take their business to your competitors. Therefore, to avoid this, your outsourcing e-commerce development agency must optimize on-page technical elements such as high resolution images, poorly implemented tags; limit the use of ad network trackers, social plugins and other bloats.

Use remarketing strategy to target cart abandoners

Firstly, you have to accept the fact that some customers would abandon their carts inevitably and you must go after them with remarketing campaigns later to make them convert. Effective remarketing is an essential shot that enables you to get visitors, who came closer to the crossing line, convert in a single session. Facebook remarketing or Google Ads and Bing Ads are very good idea to win back customers who abandon their shopping carts on your site.

Identify leaks in your conversion pathways

Do not repeat the mistakes often made by marketers, i.e. making assumptions about customer behaviour. User interaction with your ecommerce site could be quite complicated and hence it becomes very crucial for you to closely examine the customer flow or conversion pathways to discover the leakiest parts of the process. Google analytics is an ideal tool to help you re-examine your ecommerce strategy and conversion pathways with the appropriate data.

Offer a money-back guarantee

A prospect may have potential objections about buying your products which a solid money-back guarantee can help dissolve. Often customers have reservations about buying from you resulting from fear of losing their money. If you have an awesome return policy, showcase it somewhere near the checkout process rather than hiding it in the depths of terms and conditions page.

Offer a guest checkout option

According to many online shoppers, forcing them to log in to complete a purchase was enough reason to abandon a shopping cart. By making guest checkout option available you would, no doubt, let go off some data but at the same time enhance user experience of your prospects. This would ensure repeat purchase and a loyal customer base, thus enabling you to increase sales.

Include clear and precise CTAs in your checkout pages

A common e-commerce mistake is failing to include call to action on the checkout pages. It is assumed that your prospects, who have already added items to their carts, do not need any incentive to actually buy them. However, an experienced e-commerce development specialist recommends placing a strong CTA on your checkout page to reinforce the resolve of the prospects to complete the purchase.

Offer multiple payment gateways

By offering limited payment options, you are actually hindering the way of your prospects to a seamless and rewarding shopping experience. Therefore, by integrating more payment options you would eliminate another potential reason of cart abandonment.

Make navigation intuitive between product pages and checkout

Like in-store shopping, online shopping is also far from single, streamlined and linear experience. Therefore, the easier you make for your customers to move between their shopping cart and your e-store, the more likely they are to stick with the cart and actually check out.

Incorporate progress indicator on checkout pages

Many ecommerce studies have shown that a majority of online shoppers prefer having a clear indication of their status in the process of completing a task. Therefore, consider including a progress indicator on your checkout page. This would enable your prospects to save your prospects from the worry that the purchase won’t take longer than the time they are willing to commit.

Establish trust in transaction forms

Your transaction forms could be a vital tool for establishing and building trust on your site. Therefore, keep in mind to display security logos in prominent position closer to your transaction forms. Also ensure that the security logos are recognizable and commonplace. Majority of consumers do not purchase from an e-store wherein trust logos are missing.

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