A simple way to learn about the kinds of updates that might benefit you is to peruse some of your more successful competitors and find out about the kind of technology that they are using to attract new clients. You also want to pay attention to the kinds of software used to better serve their customers.
It is important to hire the kinds of people who are interested in helping you and not just interested in working for you. Hiring employees who care and nurture a sense of culture within your company should encourage employees to suggest updates to boost your business. Do your best to be open to suggestions when given.
Be sure to ask how his or her expertise will help you, and find out how it will be different from your competitors. It is okay to meet with a number of developers to try to see who is attempting to do the most for your business. Ask to see examples of other companies that they have worked with and what technology they introduced to those companies.
It is possible that your business will complement another company well. Perhaps, you can simply merge your company or partner with one that is up to date with technology and new software. You can help them with physical merchandise while they help bring your business up to speed. Try to find companies that are working in your field or can benefit from your expertise and talk to them. This is the time to let them know what you can do for them, and see what they can offer as well. Again, it is a good idea to meet with a number of possible partners before making a decision about this change.