Digital marketing also called as data-driven marketing, is all around us. You may not notice, but while you’re browsing your Facebook account, searching on Google, and opening some of your mobile apps, you’ve been a target of digital marketing. In a basic notion, this refers to advertising products and services through digital channels such as search engines, websites, social media or social networking sites, e-mail, and mobile applications. In a sense, you could just post pictures, videos, blogs, and articles have a trusted agency in digital marketing Philippines help you do it. But you know, your clients and potential customers are looking for something new – innovative and refreshing. How can you incorporate creativity in digital marketing?
Here are five (5) simple things you could do in marketing your products and services digitally:
- Sound more legit and professional
You might think that this is boring and super corny. But come to think of it, people are used to seeing flashy and flowery advertisements online and off the Internet. When we are looking for something unique and important, we are hoping to get real answers and solutions. Well, it depends on your industry and market, but a little bit of formality in your marketing ads and campaigns won’t hurt. Moreover, it can make you gain the trust and confidence of your leads and customers.
- Launch interactive social media campaigns
Most probably, you have witnessed and joined at least one social media campaign. Be it a hashtag or make it trend campaign, watch a video series of the food chain, etc. Does it work? If you’re going to look at it carefully, interactive social media campaigns don’t just get the attention of people but also their time and interest. Their curiosity may just be about your campaigns at first but after some time, they would want to know your company or group better. Why make it interactive? It is to make them feel that even online they are connecting with different living people and they are to gain a sense of belongingness to others. In marketing, you just don’t feed them with the details that they need, you got to make your clients feel some emotions too.
- Try going live via streaming
Live streaming is paramount especially if you are offering new products and services. Your leads and customers would be able to see the ins and outs of your products, and what will they be experiencing if they would be availing the service that you offer. Adding more into that, don’t forget to hold an open forum or question and answer portion with your viewers.
- Offer reports and studies
This is not just to back up your products and services with scientific reports and studies but giving your consumers what they need to know. Through this, you are portraying that what you are selling or advertising is not just something – it is THE thing. Through creative writing and facts, you’d be able to pitch in what type of company or group you are.
- Give real gifts or giveaways
In simpler words, be honest and genuine to your words. Well, of course, there are different ways on how to brand and market this gimmick but make sure that your leads and customers are getting it right than they are being confused. Also, don’t make the mechanics so complicated that your participants will lose their patience and interest. Again, your goal is to advertise and market your products, services, and your company itself. Make these people feel that they are into something great – great company, people, goods and services – and not just a typical group targeting potential clients.