on 15 June 17
Now, more than ever, entrepreneurs have more opportunities to make a name for themselves. With crowdfunding sites like Kickstarter, Indiegogo and Crowdfunder, money isnât that big of an issue anymore-as long as youâve got a great idea and the marketing skills to back it up, you have a strong chance to see your product to its fruition.
There are many modern tools that make starting your own business a bit more manageable. Here are five resources that you shouldnât forget to utilize on your way to the Fortune list:
To minimize your startup costs, maximize the functionality of the tools that you have on hand. Most everyone has his own smartphone these days, and if you donât, you can justify the expense with the knowledge that it can be used for business as well as pleasure. Aside from loading your smartphone with productivity apps, consider using it as your business phone. VoIP provider RingCentral offers different plans to suit your needs, allowing you to make and receive calls, text and fax messages on your smartphone without divulging your personal number or running up your phone bill. Throw in staples such as Evernote and Dropbox, and youâve got the perfect business device to keep you productive while on the go.
Chances are, you already use on sites such as Facebook and Twitter to share photos and news for your friends, but you shouldnât overlook their amazing potential to drive your business. Use social networks in the early stages of planning your business to pinpoint trends in your circles, locate possible partners and collaborators, or even to find someone who could give you an in with other suppliers or industry leaders. Then, when youâre ready to advertise, start up your page and ask your friends to help spread the word.
There are many social networks that you can leverage to market your business. Do your research about which ones are most suitable for your product, and make sure to keep your accounts active and updated.
So youâve got your Facebook page, your newsletter, and maybe even a website. Go one step further and add a professional blog to the mix. This will give your business a personal side, allowing potential customers to relate with you and, hopefully, trust you and the service youâre providing. Also, itâs the perfect venue to showcase your knowledge of the industry, and prove that your business is relevant to and up to speed with current trends and issues. Post new content regularly and switch it up, introducing different media, topics and guest bloggers. Most importantly, make sure that your articles are accurate and well written, and provide links to your website and social networking accounts.
Find more tips on how to leverage your blog for business on Social Media Examiner and Inc.
Find out what customers think and need by going straight to the source. Encourage interaction by allowing people to comment on your posts and pages, and make it a point to reply to them. Be gracious when receiving feedback, whether good or bad, and take note of any suggestions or complaint that others give.
Aside from simply focusing on your own websites, subscribe to those of market leaders, influential personalities and news companies. If youâre into technology, for example, follow CNET and the like. Not only will they keep you informed about the latest news, but the comments section can also be a gold mine of ideas-just be prepared to meet the random troll or two.
Though there are many informative articles available on the Internet, itâs a good idea to invest in key reference books. These books are often more in-depth and reliable than web articles, and theyâre the next best things to having a real business magnate as a mentor. Youâll find a wealth of resources in your local bookstore or online, be it about business management, entrepreneurship or success stories to inspire you.
If youâre looking for ideas on what to read next, check out the lists of must-reads on RingCentral Connect, Forbes and CNN.
This blog is listed under E-Commerce Community