The web development industry is highly volatile! If you want to keep your website relevant in this ever-changing landscape you may need to start afresh. Otherwise, your conversion rates may fall, traffic may lessen or even worse, you may lose your customers to your competitors.
So, how do you know that it’s time for a redesign? Web design specialists suggest that you should look for the following signs:
Not mobile responsive
The number of mobile users has seen a steep rise over the years. If your site is not mobile-friendly, it would render a very unpleasant experience to your users across various devices with different screen sizes. As a result you would lose many potential customers too. Hence, it is time to give a thought to website redesign.
It has Flash
Google will be blocking all Flash and hence if your website has Flash then it is not cool anymore. You have to switch to other technologies for animation that would give you similar effects.
Design is not aligned to brand
You would have made so many updates to your website over the years. After introducing those changes, the fonts, colour or design as a whole may not be reflecting your brand moods. Your website being your brand messenger must be aligned to your brand core values and should be able to communicate that to your audience effectively.
Hard to manage
If you are finding it hard to manage content in your existing website, then it’s time to upgrade your website. In this era of dynamic websites, a stagnant site can cause more damage to your online reputation. So, it is high time to consult a website redesign agency.
Your website is vulnerable
One of the most important factors to consider while deciding website redesign is security of your website. With so many hacking incidents making news frequently, it is very critical that you work towards enhancing the security of your website. In case, the vulnerabilities cannot be sealed then your website has to be redesigned.
Conversion rate is low
If you can see a dip in your conversion rate then you must dig into your analytics. If the data infers that your website needs a revamp due to several reasons, then it is worth considering a website redesign.
The ball is in your court