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7 Essentials of a Website that Works for Your Business

Published on 26 May 17
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Estimated Read Time: 03 minutes

Your website is a very powerful tool that can make or break your business in this digital era. Therefore, it is of utmost importance that your website has a successful web design.
7 Essentials of a Website that Works for Your Business - Image 1

We have enlisted seven key elements that could make your website work for you:

1. Make it visually appealing

In this highly competitive digital world, it takes just a click for your potential customers to defect to your competitor’s site. Therefore, it is highly crucial to engage them effectively. First impressions do matter! So, make sure your website has an attractive design. It has optimal white spaces and professional-looking images to captivate your audience.

2. Have a clear message on your homepage

Do not let this opportunity go! Tell your audience about yourself in a very clear and straightforward manner. Your homepage content should answer questions like: who are you? What you do? What is your value offering? Also ensure that your homepage is uncluttered so that this message stands out.

3. Make it easy to contact you

If a potential client lands on your site and thinks you are the right fit for them then please make it easy for them to reach you. Make sure to display your phone number, email id, contact form quite often and clearly.

4. Get creative about your About Us page

Don’t assume that people already know about you. Write a detailed and authentic story. Keep it personal, compelling and up to date. Get creative and engage your potential customers effectively. It should reflect your voice and connect with your audience.

5. Include a clear and precise Call-to-Action

Never leave your site visitors confused on what they should do next. An experienced web design specialist would guide your audience via visual cues to perform by crafting a very clear and precise call-to-action copy. Also make sure that the CTA button stands out and it has sufficient white space around.

6. Utilize the power of SEO

If search engines do not recognize your website then your potential customers would not be able to locate you. So, optimize your site for the search engines. For that make sure your content is aligned with the keywords, H1, H2 tags and metadata on your site.

7. Perform search indexing

Like SEO, this process is also a very powerful step in increasing the effectiveness of your website. It is telling the search engines that you exist in the digital realm. Therefore, submit your site to popular search engines to increase traffic on your site.

Wrapping up

Hope this was a useful read. Is your website gaining higher traffic? Is your conversion rate optimal? Which aforementioned tips work best for your site? We would love to hear from you; please leave your comments below.

Estimated Read Time: 03 minutes

Your website is a very powerful tool that can make or break your business in this digital era. Therefore, it is of utmost importance that your website has a successful web design.

7 Essentials of a Website that Works for Your Business - Image 1

We have enlisted seven key elements that could make your website work for you:

1. Make it visually appealing

In this highly competitive digital world, it takes just a click for your potential customers to defect to your competitor’s site. Therefore, it is highly crucial to engage them effectively. First impressions do matter! So, make sure your website has an attractive design. It has optimal white spaces and professional-looking images to captivate your audience.

2. Have a clear message on your homepage

Do not let this opportunity go! Tell your audience about yourself in a very clear and straightforward manner. Your homepage content should answer questions like: who are you? What you do? What is your value offering? Also ensure that your homepage is uncluttered so that this message stands out.

3. Make it easy to contact you

If a potential client lands on your site and thinks you are the right fit for them then please make it easy for them to reach you. Make sure to display your phone number, email id, contact form quite often and clearly.

4. Get creative about your About Us page

Don’t assume that people already know about you. Write a detailed and authentic story. Keep it personal, compelling and up to date. Get creative and engage your potential customers effectively. It should reflect your voice and connect with your audience.

5. Include a clear and precise Call-to-Action

Never leave your site visitors confused on what they should do next. An experienced web design specialist would guide your audience via visual cues to perform by crafting a very clear and precise call-to-action copy. Also make sure that the CTA button stands out and it has sufficient white space around.

6. Utilize the power of SEO

If search engines do not recognize your website then your potential customers would not be able to locate you. So, optimize your site for the search engines. For that make sure your content is aligned with the keywords, H1, H2 tags and metadata on your site.

7. Perform search indexing

Like SEO, this process is also a very powerful step in increasing the effectiveness of your website. It is telling the search engines that you exist in the digital realm. Therefore, submit your site to popular search engines to increase traffic on your site.

Wrapping up

Hope this was a useful read. Is your website gaining higher traffic? Is your conversion rate optimal? Which aforementioned tips work best for your site? We would love to hear from you; please leave your comments below.

This blog is listed under Development & Implementations and E-Commerce Community

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