on 16 January 19
As more and more businesses move online completely or even just have a significant online presence, the demands on your staff can get substantially greater as well. Once your business starts growing and customers begin to take notice, eventually your existing staff might start feeling overwhelmed with the amount of social media content they must constantly update and comments they must reply to. When that happens, it's time to act.
Hire More Staff
An obvious, but more costly solution, is to hire more customer service representatives, social media managers or digital marketers as the demand for their services grows and your existing staff can no longer manage it all. As always when hiring new staff, carefully weigh the costs and the benefits before you begin searching for potential candidates. Also, carefully analyze the shortages in your existing staff so new positions are created where they need to be. Perhaps obviously, also check to make sure that your business is growing at a rate that can sustain these new employees.
Outsourcing is another solution that has a lot of benefits. For example, if your staff is feeling overwhelmed with the need to post on multiple different social media sites every few hours, consider hiring freelance copywriters to deliver the content you need. Outsourcing or hiring outside experts can be an excellent source of advice and information about topics your staff might not be knowledgeable of. Good examples of this include outside IT professionals and digital marketers. They can bring a lot of value to your company's online presence by keeping the servers up and digital marketing campaigns going.
Investing in certain types of management services is a rather outside the box way of managing digital overload, but it's a very effective one. Have a lot of accounts that you're trying to keep straight? Look into services, like Joinesty, that keep track of your passwords and login information for you. Mountains upon mountains of e-mail? An e-mail management service might be the right answer for your company. Streamlining your online presence might result in less work for your employees and do away with the need to hire new ones or outsource, so cutting back in the right places and automating in others might be an ideal solution.
Managing your online presence can be easy if you're a sole proprietor or a small business just starting out, but when your business and customer base start growing and your online presence gets bigger and bigger, it can become hard to manage. When your employees start getting overwhelmed, it's good to start looking into ways to mitigate that, by either hiring more staff or outsourcing roles. You can also turn to digital management services and start streamlining or consolidating your online presence. One or more of these options should take some pressure off your employees and allow them to focus on productivity and innovation.