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How Hospitality Companies are Benefiting by Adopting Digital Technologies?

Published on 16 June 17

While many companies are embracing digital transformation, hospitality companies are not far behind. The key drivers for the digitization in the hospitality industry is providing a memorable guest experience, daily workflow optimization and addressing new market dynamics.

Many hospitality companies have experienced the following benefits by implementing digital technologies:

  • Increase in brand visibility
  • Improvement in customer experience
  • Enhancement in operational efficiencies

Therefore, a growing number of hotels and restaurants are collaborating with software development agencies to provide their customers with innovative solutions.

Here are a few ways how hospitality companies have adopted digital technologies to serve their customers in an efficient manner:

How Hospitality Companies are Benefiting by Adopting Digital Technologies? - Image 1

Providing AR experiences and VR tours

Now hotels are influencing the decisions of their online users or rather say potential clients by offering them a virtual (VR) tour to explore their hotel rooms or even a 360 degree video. By leveraging AR technology some hotels are providing local maps to travelers who can access the same by pointing their smartphones at a wall.

Modernize legacy systems

Many companies are hiring software development specialists to transform their legacy systems in order to provide enhanced services and remain competitive and relevant in the industry. Further, modern technologies offer effective ways of customer interaction and engagement.

Integrating IoT and wearables into day-to-day operations

IoT is revolutionizing the hospitality sector by enabling companies to streamline their daily operations. For instance, some hotels have launched digital check-in and key-less room entry. They are also offering digital magazines and newspapers, built-in sensors for lights, empowering guests to make special requests before their arrival and much more.

Leveraging big data and analytics to offer improved yet cost-effective services

Today there is constant data flow from websites, social media, mobile apps, etc. which is opening the doors to endless possibilities for businesses. Many companies are quickly adapting their operations by effectively analyzing data and hospitality companies are not lagging behind.

They are also customizing their marketing strategies to meet the preferences of their guests and improving their operational efficiencies as well.

Final words!

Hospitality companies are drawn to new opportunities by adopting transformative technologies such as developing data-driven customer-centric approach and improve their current services.

Thus, they can make a positive impact on their bottom line by enabling guest-centric services.

Are you with me? Would you like to add some more dimensions wherein technology is playing a pivotal role in the hospitality industry? Let’s us talk; leave your comments below and be the first to begin a conversation.

This blog is listed under Development & Implementations and Digital Media & Games Community

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