on 17 October 18
The advent of mobile apps have taken the business marketing to the next level. There’s hardly any company who deny from having a mobile app and using it for earning profits. This has increased the demand of mobile app developers in the market. Companies are looking for the right app developers/companies to get their idea turned into app. And thus, offering them an assistance in dealing with the tough market competition.
If you are a mobile app developer, it is undoubtedly a great opportunity for you, in case you know how to build ‘user engaging’ apps. According to the experts, a normal smartphone user has more than 50 mobile apps on his phone, but spend most of the time on a few only. There are, in fact, some apps that are not used for more than once. In such a scenario, developing a mobile application that does not get lost in the saturated and competing marketplace is the need of the hour.
If you are wondering what makes a mobile app ‘user-engaging’, follow the tips and tricks shared by the top Mobile App Development Company as below:
Simple and Sleek Design
The main motive behind building a mobile app is to attract and engage users. If the app is too complicated to understand or use, the user will definitely go for the alternative. Thus, you as the mobile app developer must have a clear idea of the company’s motive behind developing the app as well as the nature of the customers. Using the knowledge of both, you should design a simple yet attractive mobile app.
Users, nowadays, are conscious of security breaches and are too impatient to go through a detailed form so as to register/login on the mobile app. To make sure that these users do not uninstall your mobile app, give them a faster and convenient login method. Ask just for the details that are required in the app. According to the best mobile app development company, offering login via social media platforms like Facebook and LinkedIn is also a great trick of user engagement.
Easy Navigation and Exploration
If the mobile app developed by you takes a long time to load or process, it would be tough for your app to stay in the market. As a mobile app developer, you must pay attention to the speed and performance criteria of your app. Also, make sure that the main options are easily accessible; they must not be hiding behind tabs and menus.
When the users enjoy navigating your app, they would spend more time with the app. Thus, better user retention rate and so, user engagement.
FTUE (First Time User Experience) Matters
Not just the look of the app, the functionality also matters. If a user finds it difficult to understand when and how to use your mobile application, he would definitely feel disheartened or frustrated and leave your app at the end. To prevent this loss, provide an ongoing guide to the users. Inform users about the functionality of the app and steps to use them. This will make it possible even for a 8 yrs child to use your app. Therefore, you will be able to cater a larger audience and prompt them to use frequently by offering exquisite FTUE.
Customer feel frustrated when the unnecessary notifications or content continue to make their phone ring. If your app continuously send push notifications, the user will be left with no option other than uninstalling the app. Thus, make it certain that you do not spam users with too much push notifications. Also, as per the experts, the mobile app developers must create a mobile app such that the users can customize the content according to their wish. For example: If they want to explore outfits between the range of Rs. 1000 and Rs. 5000, there should be no collection beyond that price limit. Such actions please the customers and they feel good to share the app with others.
Multiple third-party payment option
If your app provides payment option, make sure the service is not restricted to a particular payment method. Two or more options must be available with the users so that they can choose the one they are comfortable in. Most of the customers resist from sharing their credit card details or netbanking. For such users, providing a ‘Cash on Delivery’ option or offering a reward on Online transaction is a lucrative idea.
To make your app remain in the competition, pamper users with alluring rewards. Invite them to participate in different activities, share their experience on social media or refer the app to friends. And get the exciting rewards in return. According to the leading Mobile App Development Company, this will not just help to keep them tuned with the app, but also assist in increasing the app downloads.
Maintain communication with your customers via feedback option. When you give them ways to contact you, they will share their experience and concerns with you. This will help you to find what they appreciate about your app and which module is confusing for them. This way, you can find the flaws of your mobile app and so, work to make it better.
Now, as you know what all a mobile app developer focuses on to build a ‘user engaging’ mobile application, take no time to plan your mobile app development strategy. And thus, surprise the world with exceptional mobile app development services.