When you look at blogging as a full-time career or wants to earn a little extra from a blog, more clicks and better search engine visibility is a must for your blog. Very simply put, more clicks result in more revenue for your blog. However, for achieving a better search engine visibility, an SEO helps optimize your blog content for search engines which means that it helps you get the extra clicks you need to get more money out of your blog. You can also outsource SEO of your blog to a reputable company.
Here are five simple ways in which you can optimize your blog for search engines.
1. The post title should have your keyword include in it
The most important aspect of SEO for a blog post is the keyword. It could be the keyword with which you are creating the post or the keyword that people are searching widely on the search engines. Your blog post title should include your main keyword in a natural way. Google gives keywords in the post title more importance and it is a proven fact. Your post title should be âH1â and not âH2â or âH3â which are used for sub-headers or sub-âsub-headsâ. To avoid keyword stuffing, your main keyword should appear only once, in your post title and the writer should not repeat it time and again in the text.
2. Your meta-description should be appealing
The two lines of content preview that appear in the SERPs are also called Meta description. In achieving higher Click through rate (CTR), these play an important role as they are placed just below the post URL. These are used to give web searchers an idea about your post and it effectively serves as a short teaser of your blog post. Google highlight search terms appearing within Meta-description since it is the only visible portion of your blog in search results. Hence, the Meta description should be as short and as interesting as possible and you should remember to include your keyword in it.
3. Avoid Keyword stuffing at any cost
To demote and weed out webpages stuffed with keywords, Google introduced the Panda algorithm. Since your target audience is not search engine bots, you should not fixate on writing for search engines. Write for your audience without worrying about keyword density.
4. Blog posts should be shareable
In search engines, your blog content is ranked higher if it is shared on social media. In due course, your blogâs search engine ranking will be higher as it gets higher stumbles, re-tweets and of course, Facebook likes. For ease of sharing, you need to include social media sharing plugins on your post.
5. Your blog posts should be interlinked
Search engines get to know about the subject matter of your post through links on your blog. Links also let your readers read older posts on your blog and get in depth knowledge through related content. For a successful blogging career, interlinking posts within your blog should be a priority for you and you should remember to interlink related posts as often as you can.
Somil Mishra is an SEO Consultant and Blogger with Outsource SEO who has passion for experimenting latest in Internet Marketing.