The success of any website lies in the number of leads that it generates. Leads that donât convert into sales translates to nothing for a business website that can be adjudged as being successful only if its conversion rate is high. Similarly, an online store with a high conversion rate would mean more purchases in addition to a significant improvement in the storeâs online reputation in the market. So how do you go about converting potential leads into sales in order to improve the conversion rate of your Magento store? Simple; there are five simple steps that would help you achieve that. Read on to find out more about them.
- Identify potential customers
Most Magento storeowners commit the mistake of trying to identify everyone as a potential customer for their store. In reality though, this is not possible. The success of a Magento store lies in identifying its potential customers first. You can do that by understanding the product you deal with, and who would buy it. Gather information about the demographic these potential customers come from and have your service messages tailor made for that specific demographic. By identifying the target audience and focusing on them more, you can easily generate more leads (and sales) for your store.
- A simple and clean layout
Keep your Magento store layout simple, clean and sans of clutter in the form of too many images, ads or banners etc. An organized layout would enable a customer to browse through the store in a more efficient manner, going through each product in detail until he/she finds what he/she likes. Also, make it a point to keep the shopping cart in clear view so that the customer can easily find it when he/she wants to purchase something. Keep the instructions on the cart simple so that the customer can understand the terms of the purchase easily, and opt for the cart more often while shopping.
Every minute extra that your site takes to load or process a payment, you stand to lose a potential customer. A slow loading site can be detrimental for your business. You need to make sure your Magento site remains online 24/7 and performs exceptionally well no matter what time of the day the customer decides to open it. The best way to do that is to opt for a reliable server that is both stable and secure, and can help your store remain operational 24/7, thereby increasing the consumer base and improving the conversion rate.
- User security takes top priority
With so many scams doing the rounds on the internet, it is quite possible that a customer would think more than once before purchasing from your Magento store. In order to make your customer feel more secured about your store, you can provide a disclaimer stating that the personal and financial information of each customer visiting the store would be protected stringently, and that the store would not promote this information in any way. If you are able to gain the trust of potential customers, you can automatically see an increase in the storeâs conversion rate.
- Minimize Checkout Hassles
No one likes waiting in line for long intervals. If the customer needs to wait for a long time while checking out his/her purchases, chances are that he/she may just leave them midway. So avoid complicated checkout systems in your Magento store and opt instead for the one-step checkout system that can make the entire billing process less burdensome for the customer. This in turn, would increase the number of happy customers, and a rapid increase in the conversion rate as well.
Outsourcing has taken up and magento development India
companies are leadingthe business. Go online to find one for your business.About the Author :-
The Author of this post is Archita Patel. She has 4+ years of experience as a Website developer with Candid.