Yes, SEO is the most important thing for any website because it makes your website visible on the search engines. The thing is when people are looking for information they don’t enter website addresses as is. They enter, what you could call a query, on their search engines and then surf through the results to find the one that satisfies them the most. Literally billions of searches are performed on Google almost every day and if you combine the searches performed on all search engines the results will be astounding. But is SEO such an easy thing to do?
The truth is SEO is not as easy as it might seem to some. First off, it requires consistency and patience because it is a long process. You can’t see your website getting on top of search engine results in one day or even a week. Secondly, SEO is just an umbrella term. There are dozens of different things that you have to do as part of SEO. You do one wrong and you could end up kicking the website down on search results. Here are the most common SEO mistakes that must be avoided to keep the website rising:
1. Using Images Without Alt Tags
Almost everyone agrees now that users on the internet like it more when they interact with content with images and videos. This is why websites now like to include pictures with their content. However, if you don’t add the alt tag with your images and put a caption underneath it, you are making your image invisible for the search engine bots. What this means is that you are missing a great chance of optimizing your website and giving it a boost on search engines results. Use alt tags with your images and include captions underneath them without overdoing keywords in the caption.
2. Overdoing Backlinks
Those days are gone when websites with the highest number of backlinks were considered the best by search engines. Google has changed its algorithms to promote quality in almost every SEO aspect. Today, your backlinks are more valuable if they are fewer but better in quality. Backlinks of low quality could actually end up attracting a penalty for your website irrespective of how many they are. Get rid of any backlinks that you think could hurt your rankings and increase links coming from high quality and well-reputed websites.
3. No Local SEO
You are literally missing out on golden opportunities of increasing your business profit if you are not paying attention to local SEO. Get your business registered at Google Places and make sure you are introducing the local SEO aspects on your website. You can do this by working on keywords that are specifically suited to the region your business is located in. Dedicate pages of your website for different cities you provide your services and products in. Always mention your contact details on every online directory where your business is registered.
If you are an SEO Expert working for a business from certain industry, for instance a local lawyer website SEO expert based somewhere in United States, make sure that you consider mentioning your client’s location while promoting their business online.
4. Not Giving Attention To Sitemap
You have to have two types of sitemaps on your website. One of the sitemaps is meant for the search engine bots and other for humans. Both these sitemaps are perfect for optimizing your website’s rankings. The sitemap you create for the search engine bots have to be in XML format because anything other than this will not make sense to them. This gives access to bots to the deep pages and interlinking of your webpages. Having a properly maintained sitemap can really make a big difference in the ranking of your website on search engine results.
5. Not Using Keywords Effectively
Almost anyone who gets to know about SEO is aware of the fact that content has got a lot to do with it. Anyone with basic knowledge of SEO also knows about keywords and how they matter for a website’s ranking on search engines. The problem here is people don’t pay attention to keywords as much as they should. They would choose the most relevant keywords to their industry and start working on them blindly. They do not pay attention to the fact that not all keywords are performing equally for their website. Some keywords are converting more than others.
In this particular the website owners and SEO professionals taking care of the website should work on only the keywords that are producing results. In addition to that, you have to work on long tail keywords because they are more relevant and closer to the searches performed by visitors on search engines.
6. Bad Title Tags And Meta Descriptions
Your website is not a book you are writing on MS Word where you would choose one header and footer on every page. If you want your website to rank better on search engines you will have to work on your title tags and meta descriptions. When it comes to title tags you will have to make sure to give a unique title to every page on your website rather than using the name of your company as the title tag on every page. Furthermore, you will have to work on creating a persuasive meta descriptions because users on search engines are able to see that in their search results.
7. Not Using Anchor Text Properly
Working with anchor text can be quite tricky. Anchor text is the hyperlink on a page which in the form of words. In simple words, some words written on your web page are actually hyperlinks and visitors can click on them to reach a different page. The important thing is to make sure that your anchor text talks about the page it is directing the visitors and search engine bots to. Use keywords and variations of keywords to make your anchor text look natural. Using anchor texts like click here is a waste of an opportunity to optimize your website and better its ranking on search engines. It could be tedious at times to work on anchor texts but it pays off well at the end.