As an entrepreneur, if you think that mobile application is useful only for the big brands like HSBC and amazon, you are wrong. A large number of small scale businesses adopting mobile technology today should know that mobile app is more important than mobile website. In fact, all sorts of businesses, including small restaurants to star hotels are using their own mobile app for attracting customers. So there is an increased demand for mobile app development in Chantilly. If you’re still unsure about why mobile app is necessary for small business, here I will show 4 reasons that can change your perspective on mobile app and persuade you to adopt mobile strategy.
Top 4 Benefits of Mobile App for Small Businesses
- Be Visible to Your Customers at Any Time
Studies show that a majority of Americans use their smartphones for more than 2 hours a day but only a few applications make huge of this total usage. To engage customers, your app needs not be opened by customers. In fact, its presence itself, in fact icon, can create an impression and engage customers to a large extent.
· Use as Direct Marketing Channel
An app can help you in many ways to promote your product. They can be used to provide company info, prices, booking forms, search features, user accounts, chat facility, news feeds, and much more.
One of the top benefits of having a mobile app is that all the news you’d like to provide to your customers, including special sales and promotions can be done with mobile app. Through push notifications, you can be updated with your customers, and can easily remind customers about your products and services whenever that make sense.
· Create Value to Your Customers
Talking about loyalty program, how about digitizing your loyalty program that already you have? Instead of using old point-collection card, allow your customers to use mobile app to collect and redeem reward points. The result? More downloads and more new customers. Check out PunchMe, a service that allows businesses to create smartphone-based loyalty programs.
· Improve User Engagement
No matter whether you are selling tea or cappuccino, your users need a way to reach you. A messaging feature integrated into your app can really make a difference in the way you how interact with your customers. Take Open Table as an example that built its whole business model around this formula. Instead of calling to book a table in your restaurant, your customers can make it within less than five clicks on their smartphone. Now you decide: How you want your customers to book a table, by doing it themselves or calling you to make the same.
Looking to Develop a Mobile App?
Let USM help you. USM is a global IT services company, emerged as a leading android app development company in Virginia USM develops world-class mobile apps for enterprises and startups. USM is a certified Minority Business Enterprise and CMMi Level 3 Organization. USM is also known as an emerging cloud computing company in Chantilly.