Why 404 pages are important for your website?

Web development is sophisticated process, which requires strategic planning along with skills and understanding to design and develop an error free functional website. However, eliminating errors completely is not possible. There is always a possibility of errors and mistakes, especially when using technology to develop something useful. Same goes for web site development. No matter how sophisticated technology you use, you can’t completely avoid errors. A website can experience multiple errors without intimating website owners. This is why site owners keep on auditing website performance to deliver better user experience.

What is 404 error?

In addition to sudden performance errors, 404 is the most common error almost every website user have to encounter. This comes when pages are relocated or eliminated for some reasons. This can annoy internet users. However, this problem can be easily overcome after making sensible landing page for 404 error. Even if you don’t have anything to show on the page, keep your user engaged after showing them an interactive 404 page.

How to make an engaging 404 page?

Before you start designing this page, try to understand its importance. Consider it equally important like any other page on your site.

A carefully designed 404 page has the power to convince users and don’t let them close the browser immediately. It engages users to keep browsing other pages of the website. Don’t forget to add a hyper link back to your website to direct users to click on it to navigate and explore other pages in your site.

Keep this error page relevant to your site. Despite being an error page it should not appear different from rest of the website. Color scheme and design layout must be similar to your website. Whereas logo must be placed on the right position.

Also provide sufficient information like search box and navigation menu to facilitate users to continue navigating your site. Acknowledge this error page and briefly explain the reason for this error to inform users why they are landing on this page.

Don’t pick layout from any of the free design template site. Instead design your website with professional web development Company in Singapore who can efficiently design a customized error page according to your needs.