Proliferation of internet has brought tremendous opportunities to businesses. This is especially true for small and medium size businesses whose growth was constrained by the limits of physical marketing. This shift to online has only accelerated by the widespread adoption of smartphones which has changed the way people shop and consume information. Exposure is key to business growth and Mobile app has been the primary tool to get that exposure to mobile-using-netizens. Here are the reasons that should prompt every entrepreneur to have their own native business app.
Ease of Access
In the era of fast paced lifestyle, a mobile app allows your customers to get instant service. Location and time are no more constraints to reach customers. Wherever mobile network exists you are there. Customers can make a request or a purchase even at odd hours. With a business app, your products and services are just a tap away.
An Effective Marketing Channel
Mobile app gives customers direct access to information like the product and services offered, pricing, news feed and sales. It also drives higher social media engagement and provides tools like push notification, location tracking and data analytics for targeted marketing. Not to mention, installed apps are more likely to be recommended through word of mouth which is free advertising.
Push notification is an effective tool for promotion of sales and other offers. More than half of app users are known to open app notifications and they are more likely to engage with the app.
In built data analytics can help businesses assess their marketing strategies and consumer preferences to optimize their products. Geo location, on the other hand, is helpful with location based marketing. When it comes to marketing, these app tools and the app itself expand the realm of possibilities for businesses.
Having a presence in Google Play or Apple app store means that even a generic search on the app store can lead a prospective customer to your business. Brand visibility not only helps your business reach potential customers but also helps to retain the existing ones. Greater is the chance of the customer returning back when your mobile app is looming on the user’s smartphone screen.
If given a choice, a customer will prefer to do business with a brand that is authentic. A native business app adds to your brand awareness and brings credibility to your company. A mobile app that gives better customer service will get better app ratings and hence more app installs and better brand image.
Better Customer Service
A native business app allows you to offer personalized services to your customer. Want to target return customers with loyalty programs or target app users from specific locations? With mobile app, it's possible. Real time engagement through live chat or automated messages and acknowledgements to customer’s queries and complaints help build trust with customers. A digitized and organized communication record with customers helps businesses to address customer’s concerns and enables businesses to offer value to customers.
Raise revenue and boost profits
Better customer experience means more demand for your products. The convenience of mobile app encourages more purchases and bring more profits. Through advertising and other revenue models, your business app can also be monetized to bring extra revenue to your business.
Complement your website with a Mobile App
Mobile apps are faster and more accessible than a website. But your business app is not a competitor to your website. Apps can help you bring traffic to your website and get more backlinks for SEO.
A Mobile app brings many advantages to a business. It makes the business more competitive and that’s why it’s a must have. Twist Future is a mobile app development company that offers low-cost android app development and, iPhone and windows app development services for all sorts of businesses. Get your own business app from Twist Future.