Magento is an open-source platform, which is the world’s most-versatile and high-performance E-commerce platform. Unlike other platforms such as WordPress and Shopify, Magento is developed as a dedicated platform for ecommerce website, so that it has more wonderful features for your web-stores. Here are somes:
§ Full control: With Magento, you can control over both the front end and the back end of your site. You can easily customize your website as your wishes, from how it looks to what features it has.
§ SEO-friendly: Magento starts well indeed-decent URLs, meta tag control, site map, great template structure in the default themes, and even mobile friendly in the more recent versions. And if you want more, there are plenty of free and paid extensions you can grab to tweak every aspect of your site's SEO efforts and help you pick up the latest SEO trends.
§ Scalable: Magento is built to scale, it can easily support the needs of both small businesses and big enterprises. It provides unlimited scope for further growth and improvement. You can start with a single server, and expand as you need to - another web server here, a load balancer there, and without any need to rewrite code or plan for hours or days of downtime.
And many other features can help you to own a perfect website. If you are looking for a good platform to start an ecommerce business, Magento is the best for you. 
Bruce
