Every time that Google makes a change to their algorithms, or Matt Cutts announces a new set of policies, it's unsurprisingly the next big news piece within the SEO industry and across the web in general. Because 'insurance' is perhaps the most competitive keyword on the planet, this throws another roadblock at tech gurus hired to optimize major agency's websites.
Of course, understanding how Google works and getting official word on the processes behind it means that we can better optimize our sites to take advantage of that system and to improve our ranking and our numbers of visitors.
These are visitors, by nature, which insurance agents prefer to convert into solid leads, and closed policies within amicable time. How does the savvy insurance professional jump ahead in ranking? Check out dominating SEO ideologies perhaps requiring your attention, or at least immediate education, which will increase either your organic (natural) or keyword (slowly dying) position provided your efforts are adamant.
It is believed that, in 2013, the number of Facebook users will top 1 billion. As one of those 1 billion users, whether you use your time on Facebook to catch up with old friends and family members or you are more interested in networking for business, Facebook Groups can be a great asset. Facebook groups can help you connect with friends, family, acquaintances, colleagues or other like-minded individuals with similar interests.
So, why mention Facebook groups as a viable SEO solution?
Twenty seconds after insuring your vehicle, your car gets stolen and the agent hasn't even entered your paperwork into the computer. Happens in Canada and USA every day. However, imagine if your car was secured by alarm - you get lower rates, and no stolen car.
Think of Facebook SEO as that car alarm; it's an added layer of SEO that doesn't have flashiness, but is effective in driving down your marketing costs - because it's free.
Googleâs algorithm evolves because consumers dictate its direction. Within that dictation, having social media activity come across Google searches slowly became paramount for Navneet Panda, the engineer behind the scary âPandaâ Updates. Insurance agents who proactively start, join and participate in Facebook groups could instantly raise their website clout, making their website immediately rise.
Verifiable Authorship = SEO
Taking the time, when writing informational articles for your agency blog or personal site, to make sure every post is connected to Google Plus profiles means youâll increase Authorship, the soon-to-be-rolled-out optimization tool which gauges worth of posts. Archaic search engine optimization methods like linking to everything or joining FFA (free for all) link sites have little to no value any more. Keyword meta tags have now become arbitrary to Google. Consumers, readers and businesses seek plausible search results; this means content has risen to stardom - and created the Google Authorship dynamic for independent insurance agents to tackle.
Those agents already creating content with an email address connected to Google Plus should continually work towards providing even better content, interlinking blog posts and perhaps lightly (not obtrusively) guest posting on relevant niche blogs. Any websites will naturally find their way towards the top of search results based on new mixtures of relevance, Authorship âcloutâ and socialization (active comments on blogs, for one).
In today's fast-moving, visually-oriented society, video is quickly becoming THE force majeure by which information is being shared across the web. Video is a great way to get your insurance products out there, get your message across, and connect with potential customers and followers. Thanks to YouTube, video content is available that will help you learn a new skill, watch your favorite band, learn more information about your favorite subject and more. Hereâs where insurance agents can capitalize.
Optimizing your videosâ descriptions with your business name, offerings, optimizing your content with videos then concentrating on creating widespread social awareness will, again, increase your websiteâs worth.
Todayâs SEO game consists of carefully connecting your dots, worrying less about how many keywords are slammed into your insurance agencyâs articles and elevating socialization. Consumers already know about numerous insurance products offered around the nation - what they donât know is why youâre providing the best customer service and rates, and what makes your agency the âbees kneesâ. Through heartfelt content, video marketing and social engagement, youâll elevate lead capture methodologies naturally.