Email marketing is one of the oldest and most effective ways of increasing sales and engaging customers. Not to mention, it’s also one of the cheapest ways to market your brand, which is why it’s one of the most recognized marketing methods among large and small businesses.
However, with the changing market, it may be hard to stay up-to-date with all the email marketing methods your company can take advantage of. To help with this, below are our top five tips for starting your own email marketing campaign.
1. Use Branded Templates
Believe it or not, a branded and engaging email template can help gain interest among your target audience. Plus, since the majority of people view their email through their tablets and smartphones, it’s important that your template fits a variety of screen sizes.
On your branded template, you should have your brand logo, colors, media, and fonts that all familiarize your audience with your brand. Also, it’s worth noting that your templates should be consistent to grab the attention of your viewers, but not a design that is too distracting or confusing. Aesthetically speaking, your email templates should grab the attention of your customers and get them to reread it multiple times.
2. Plan Out Your Subject Line and Preheader
Crafting an excellent and professional subject line is one of the simplest ways of avoiding the Gmail spam filter. Your subject line should be catchy enough to get your viewer to want to read the email in their inbox. The more informative and punchy you make your subject the line, the less risk you have of your customers unsubscribing from them.
You should also think about how you can separate your brand from other emails in people’s inboxes. What does your email mean to your viewer and how can you make it different from other brands? Add short, important information for your viewers to read with a call to action to engage your readers.
Along with this, you should also do the same for the preheader, the text that comes after the subject line. This part of the email provides more information to get your readers to actually open the email, rather than deleting it. Remember, the more engaging you make your content, the more likely your readers will read your emails than unsubscribing from them.
3. Make a Custom From Line
You should try to make your emails as personalized as possible. Especially in email marketing campaigns, adding in a person’s name in the from line and getting rid of the do not reply text can make your emails more likable. Plus, it shows your customers that you really value their business.
4. Personalize Every Email
People are naturally more drawn to emails that are personalized. This, however, can go beyond simply addressing the email by using the respondent’s first name. Use the data you have to create more segmented mailing lists. For example, you can separate your mailing list by birthday and send out a personalized email at the beginning of the birthday month. You can also use their purchasing information to send more personalized emails.
5. Try Out Interactive Emails
Interactive emails mean more than just adding a few gifs or videos. Interactive emails can let people make purchases straight from their inbox, toggle through different tabs, and watch an image bounce, rotate, or move. All of these elements add a little excitement to an email. This is certainly an emerging trend for email marketing this year, so give it a shot!
Before you invest in coders and tools to include these interactive pieces, start out small. Add a gif or two to your emails and analyze how your audience reacts. Once you master the basics, you can include more complex elements.
When used correctly, email marketing can be a powerful tool. When you are creating your next email campaign, be sure to keep these five tips in mind. Even the simplest change can make all the difference.
Sia
